美国 孟山都公司. announced that it would increase seed prices up to 10% overall next year even as it holds certain “workhorse” hybrid seed prices flat for farmers unwilling to pay premiums for the company’s genetically modified (GM) seed technology, according to 路透社的数据，.
“We have to have a balanced approach,” said Monsanto Chief Financial Officer Carl Casale. “You’ve got to continue to acquire new customers.” Casale said 2010 price increases would range from 8% to 10% across the portfolio on average, although some seed prices would be held flat as part of an effort to give farmers a broader choice.
Monsanto has implemented double-digit price increases over recent years on its popular GM corn and soybean seed technology that help farmers maximize yields and efficiencies. Monsanto officials said that they were introducing for the first time a strategy to hold prices flat for certain seed offerings they described as “workhorses” — proven hybrids lacking some of the sophisticated new technology. Casale said the company did not correlate its seed pricing strategies with crop prices but rather with how much value the company thought it was providing the farmer.
孟山都报告 2009 年混合动力市场份额表现不一，与其许多品牌持平，并从 41% 下滑至 39% 达平 棉花种子。该公司表示，2009 年其转基因玉米种植面积为 7060 万英亩，全球种植面积为 8570 万英亩。 2009 年美国大豆种植面积为 7320 万英亩，全球为 1.595 亿英亩。
官员说，孟山都公司计划在未来七年内每年至少推出一种新产品。