杰基·辛德里奇
总编辑
Local suppliers and generics still control the Russian specialty pesticides industry – but the $218 million market is ripe for new product formulations, according to a new report by consulting and research firm Kline & Company.
报告称，这种情况意味着希望在俄罗斯建立业务的跨国供应商应该谨慎，但他们仍有渗透市场的空间。
“The Russian economy is growing, but also still adjusting to a free market economy devoid of government control,” Dennis Fugate, Specialty Pesticides Industry Manager with Kline, said in a statement. “In pest control, the lack of product registration in some segments has opened the doors to off-label usage, low-cost generic imports from India and China, and some imitation products that aren’t nearly as effective as the genuine product.”
The Kline research focused on markets like pest control, stored grain, rural hygiene, consumer, forestry and industrial vegetation management. The Russian government still often awards supply contracts to the same companies year after year – most prevalently in the IVM segment – primarily based on established relationships and low pricing. Despite this, Kline’s data shows the market for IVM is growing, which could open the door for more competition.
与此同时，俄罗斯政府在执行专利以减少假冒产品方面正在取得进展。在某些情况下，仿制药进口不符合产品注册要求；在其他国家，登记极其困难且费用高昂。
“Multinational brands could have a strong advantage with products that can offer certified genuine ingredients and deliver guaranteed results,” Fugate added.
一些公司不依赖政府，而是采取措施在其产品包装上加入识别标记。
For example, Bayer CropScience offers information on its website to help customers identify genuine products and offers a hotline for consumers to report a counterfeit product or get information to verify the authenticity of a product they’ve purchased.
Notwithstanding lingering issues, the Russian market is enticing—consumers are eager to try more contemporary Western products, giving technologically innovative suppliers ample opportunity to introduce new active ingredients, Fugate said.
For more on this story, attend Kline’s free webinar at 9 a.m. ET on Wed., Oct. 12. Go to http://www.klinegroup.com/market-research/webinars/AGkline2011_fall_webinars.asp 注册。