生物刺激素聚焦：美国市场中日益增长的机遇
面对天气、害虫和抗药性挑战以及可持续实践，农民使用各种工具来应对成功产量的两难境地。生物刺激素等其他选择的新兴市场正在逐渐被接受，尤其是随着传统投入品逐渐成熟。美国市场显示出巨大的增长潜力，尤其是在行栽作物方面。
Megan Bellinger，研究经理 Kynetec公司 says, “Corn and soybean growers who are already using biostimulants tend to be younger, have a college degree, and are more likely to practice integrated pest management than those planning to adopt biostimulants in the future. These early adopters associate biostimulants with improved crop growth, higher yields, and better plant health.”
在美国，不同作物对生物刺激素的采用情况存在很大差异。根据 Kynetec 的全球生物刺激素市场研究，美国种植者对生物刺激素的认知度仍然相对较低，只有 38% 的玉米种植者和 28% 的大豆种植者知道这些产品。
然而，杏仁等特种作物种植者的认知度更高，56% 的杏仁种植者熟悉生物刺激素。杏仁种植者使用生物刺激素的频率更高——平均每年四次——但种植面积比玉米或大豆种植者要小。这些种植者通常更年轻，拥有学位。然而，他们更有可能根据顾问的建议使用生物刺激素，而不是主动进行研究。
“Adoption rates reflect these awareness levels, with under 10% of corn and soybean growers using biostimulants, compared to 32% of almond growers,” says Bellinger.“ Interestingly, around 10% of both corn and almond growers plan to adopt biostimulants in the next two years, signaling room for market growth, especially among row crops like corn, which have yet to see widespread adoption.”
U.S. New Entrants: Top Three Requirements
贝林格强调了进入美国生物刺激素市场的三个关键因素。
加州制定监管标准
Companies looking to enter the biostimulant market must comply with California’s stringent standards. The recent passage of Senate Bill 1522 in California, which provides clear definitions, registration processes, and labelling requirements for biostimulants, is likely to shape regulations across other states.
种植者意识低
尽管生物刺激素具有潜在的益处，但美国种植者对生物刺激素的了解仍然有限。针对特定受众，尤其是传统广告之外的细分受众，开展定向营销或许是必要的。对种植者进行生物刺激素的功效教育也有助于吸引种植者。
信任认证
肥料研究机构的认证计划确保生物刺激素符合功效、成分和安全标准。获得此认证有助于在零售商和种植者之间建立信任。
下一步：美国市场的前景
The U.S. biostimulants market is poised for potential growth, particularly in row crops like corn and soybeans, where adoption has been slow but holds significant potential. – owing to the acreage involved. Biostimulants offer solutions to help growers improve yields and manage costs, making them a compelling option as regulatory pressure increases and conventional crop protection products face restrictions. The ability to communicate the economic benefits of biostimulants, alongside their agronomic value, will be crucial to driving future adoption.
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