{"id":54092,"date":"2015-06-29T16:40:34","date_gmt":"2015-06-29T20:40:34","guid":{"rendered":"http:\/\/www.farmchemicalsinternational.com\/?p=54092"},"modified":"2019-09-25T06:30:59","modified_gmt":"2019-09-25T10:30:59","slug":"6-lessons-for-sales-and-marketing","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/zh\/agrochemicals\/6-lessons-for-sales-and-marketing\/","title":{"rendered":"\u9500\u552e\u548c\u8425\u9500\u7684 6 \u8bfe"},"content":{"rendered":"<p><strong>\u901a\u8fc7\u8f9b\u8fea\u00b7\u65af\u5948\u5fb7<\/strong><br 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alt=\"beancomp\" width=\"300\" height=\"154\" srcset=\"https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/beancomp-300x154.jpg 300w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/beancomp.jpg 1024w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/beancomp-330x169.jpg 330w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/beancomp-128x66.jpg 128w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/beancomp-640x328.jpg 640w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/beancomp-16x9.jpg 16w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/beancomp-85x44.jpg 85w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/beancomp-150x77.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-54095\" class=\"wp-caption-text\">\u5904\u7406\u548c\u672a\u5904\u7406\u8c46\u7c7b\u690d\u7269\u7684\u6bd4\u8f83\u3002<\/p><\/div>\n<p>\u5728\u592a\u70ed\u6216\u592a\u51b7\u7684\u6e29\u5ba4\u4e2d\u91ca\u653e\u6355\u98df\u6027\u87a8\u866b\uff0c\u6709\u76ca\u83cc\u5c06\u65e0\u6cd5\u5efa\u7acb\u8db3\u591f\u591a\u7684\u79cd\u7fa4\u6765\u51cf\u5c11\u8718\u86db\u87a8\u7684\u6570\u91cf\u3002\u540c\u6837\uff0c\u8981\u7b49\u5230\u7ea2\u8718\u86db\u5931\u63a7\u65f6\u518d\u91ca\u653e\u6709\u76ca\u7269\u8d28\uff0c\u5373\u4f7f\u73af\u5883\u518d\u597d\uff0c\u6709\u76ca\u7269\u8d28\u4e5f\u6c38\u8fdc\u8d76\u4e0d\u4e0a\u3002<\/p>\n<p>\u201c\u5b58\u5728\u98ce\u9669\uff0c\u201dCertis Europe \u7684\u8f6f\u6280\u672f\u6295\u8d44\u7ec4\u5408\u7ecf\u7406 Jan Mostert \u8bf4\u3002\u6709\u65f6\u65e9\u671f\u7684\u751f\u7269\u8718\u86db\u87a8\u63a7\u5236\u4e0d\u8d77\u4f5c\u7528\u3002\u4f46 30 \u591a\u5e74\u540e\uff0c\u751f\u7269\u519c\u836f\u7684\u4f7f\u7528\u4e0d\u4ec5\u53ef\u4ee5\u7528\u4e8e\u56ed\u827a\u548c\u5927\u7530\u4f5c\u7269\uff1b\u8d8a\u6765\u8d8a\u5bb9\u6613\u5c06\u201c\u8f6f\u201d\u6740\u866b\u5242\u7eb3\u5165\u5bb3\u866b\u7efc\u5408\u7ba1\u7406\u8ba1\u5212\u3002<br \/>\n\u4ee5\u4e0b\u662f\u65e9\u671f\u91c7\u7528\u8005\u5b66\u5230\u7684\u4e00\u4e9b\u53ef\u4ee5\u5e94\u7528\u4e8e\u5927\u7530\u4f5c\u7269\u7684\u7ecf\u9a8c\u6559\u8bad\u3002<\/p>\n<h4>1.\u8fd9\u662f\u4e00\u6bb5\u65c5\u7a0b<\/h4>\n<p>\u201c\u4f60\u4e0d\u4f1a\u4ece\u4e00\u4e2a\u5b8c\u7f8e\u7684\u7a0b\u5e8f\u5f00\u59cb\uff0c\u201d\u83ab\u65af\u7279\u8bf4\u3002 \u201c\u4f60\u4ece\u51cf\u5c11\u5bf9\u5316\u5b66\u4ea7\u54c1\u7684\u4f9d\u8d56\u5f00\u59cb\u3002\u201d<br \/>\n\u4f8b\u5982\uff0c\u8718\u86db\u87a8\u5f88\u96be\u63a7\u5236\uff0c\u56e0\u4e3a\u5b83\u4eec\u7684\u79cd\u7fa4\u7e41\u6b96\u901f\u5ea6\u975e\u5e38\u5feb\uff0c\u800c\u4e14\u87a8\u866b\u5f88\u5bb9\u6613\u5bf9\u5316\u5b66\u4ea7\u54c1\u4ea7\u751f\u6297\u836f\u6027\u3002\u901a\u8fc7\u53cd\u590d\u8bd5\u9a8c\uff0c\u751f\u4ea7\u8005\u4e86\u89e3\u5230\u54ea\u4e9b\u6355\u98df\u6027\u87a8\u866b\u6548\u679c\u6700\u597d\uff0c\u4ee5\u53ca\u4f55\u65f6\u91ca\u653e\u6355\u98df\u8005\u3002<\/p>\n<div id=\"attachment_54098\" style=\"width: 145px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-54098\" class=\"wp-image-54098\" src=\"https:\/\/www.farmchemicalsinternational.com\/wp-content\/uploads\/2015\/06\/Jan-Mostert_fixed-225x300.jpg\" alt=\"Mostert\" width=\"135\" height=\"180\" srcset=\"https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/Jan-Mostert_fixed-225x300.jpg 225w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/Jan-Mostert_fixed-768x1024.jpg 768w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/Jan-Mostert_fixed-248x330.jpg 248w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/Jan-Mostert_fixed-54x72.jpg 54w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/Jan-Mostert_fixed-270x360.jpg 270w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/Jan-Mostert_fixed-432x576.jpg 432w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/Jan-Mostert_fixed-540x720.jpg 540w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/Jan-Mostert_fixed-810x1080.jpg 810w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/Jan-Mostert_fixed-833x1110.jpg 833w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/Jan-Mostert_fixed-64x85.jpg 64w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/Jan-Mostert_fixed-300x400.jpg 300w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/Jan-Mostert_fixed-150x200.jpg 150w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/Jan-Mostert_fixed.jpg 1368w\" sizes=\"auto, (max-width: 135px) 100vw, 135px\" \/><p id=\"caption-attachment-54098\" class=\"wp-caption-text\">\u83ab\u65af\u7279<\/p><\/div>\n<p>\u5728\u4f01\u4e1a\u53d1\u5c55\u5230\u5927\u89c4\u6a21\u751f\u4ea7\u6355\u98df\u8005\u4e4b\u524d\uff0c\u5f88\u96be\u627e\u5230\u8fd9\u4e9b\u6709\u76ca\u7269\u8d28\u7684\u4f9b\u5e94\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u7814\u7a76\u4eba\u5458\u6b63\u5728\u5f00\u53d1\u66f4\u67d4\u8f6f\u7684\u4ea7\u54c1\uff0c\u8fd9\u4e9b\u4ea7\u54c1\u53ef\u4ee5\u4e0e\u6709\u76ca\u6606\u866b\u7ed3\u5408\u4f7f\u7528\u4ee5\u63a7\u5236\u53f6\u87a8\u3002<\/p>\n<p>\u201c\u82b1\u4e86 10 \u5e74\u5de6\u53f3\u7684\u65f6\u95f4\u624d\u62e5\u6709\u8db3\u591f\u7684\u597d\u5904\u52a0\u4e0a IPM \u4ea7\u54c1\u6765\u5b8c\u6210\u4e00\u4e2a\u5b8c\u6574\u7684\u8ba1\u5212\uff0c\u201dMostert \u8bf4\u3002<\/p>\n<p>\u79cd\u690d\u8005\u8fd8\u9700\u8981\u65f6\u95f4\u6765\u9002\u5e94\u4e0e\u5e7f\u8c31\u4ea7\u54c1\u4e0d\u540c\u7684\u60f3\u6cd5\uff0cIPM \u4ea7\u54c1\u4e0d\u4f1a\u6740\u6b7b\u6240\u6709\u53f6\u87a8\u3002\u5c3d\u7ba1\u79cd\u690d\u8005\u4f1a\u5728\u4ed6\u4eec\u7684\u6e29\u5ba4\u4e2d\u53d1\u73b0\u8718\u86db\u87a8\u70ed\u70b9\uff0c\u4f46\u6355\u98df\u6027\u87a8\u866b\u4e5f\u80fd\u5728\u8f83\u6e29\u548c\u7684\u5904\u7406\u4e2d\u5e78\u5b58\u4e0b\u6765\uff0c\u5e76\u51c6\u5907\u597d\u4eab\u7528\u8fd9\u4e9b\u8718\u86db\u87a8\u3002<br \/>\n\u7ea2\u8718\u86db\u3002<\/p>\n<h4>2. \u957f\u8fdc\u8003\u8651<\/h4>\n<p>\u57fa\u4e8e\u5316\u5b66\u7684\u5316\u5408\u7269\u4f7f\u519c\u6c11\u80fd\u591f\u53ca\u65f6\u5904\u7406\u5bb3\u866b\u95ee\u9898\u3002\u751f\u7269\u519c\u836f\u4e0d\u80fd\u63d0\u4f9b\u8fd9\u79cd\u5962\u4f88\uff0c\u5c24\u5176\u662f\u5728\u63a7\u5236\u75be\u75c5\u65f6\u3002<br \/>\n\u4f8b\u5982\uff0c\u82bd\u5b62\u6746\u83cc\u53ef\u7528\u4e8e\u63a7\u5236\u56ed\u827a\u4f5c\u7269\u548c\u5927\u7530\u4f5c\u7269\u4e2d\u7684\u9570\u5200\u83cc\uff0c\u4f46\u5fc5\u987b\u5c06\u5176\u65bd\u7528\u4e8e\u571f\u58e4\u6216\u7528\u4f5c\u79cd\u5b50\u5904\u7406\u5242\uff0c\u4ee5\u4fbf\u5728\u690d\u7269\u5f00\u59cb\u67af\u840e\u4e4b\u524d\u8ba9\u5b62\u5b50\u5b9a\u6b96\u3002<\/p>\n<p>\u53e6\u4e00\u4e2a\u4f8b\u5b50\u662f Coniothyrium mintans\uff0c\u5b83\u4f5c\u4e3a\u5bc4\u751f\u866b\u5bc4\u751f\u5728\u571f\u58e4\u4e2d\u83cc\u6838\uff08\u5bfc\u81f4\u767d\u8272\u9709\u83cc\u7684\u75c5\u539f\u4f53\uff09\u7684\u575a\u786c\u7ed3\u6784\u4e0a\u3002\u7814\u7a76\u8868\u660e\uff0cConiothyrium mintans \u4f1a\u7834\u574f\u571f\u58e4\u5c42\u4e2d\u9ad8\u8fbe 95% \u7684\u83cc\u6838\uff0c\u4f46\u9700\u8981\u4e24\u5230\u4e09\u4e2a\u6708\u624d\u80fd\u8fbe\u5230\u8be5\u63a7\u5236\u6c34\u5e73\u3002<\/p>\n<p>\u201c\u8fd9\u662f\u519c\u6c11\u4e00\u76f4\u60f3\u8981\u7684\u4e00\u4ef6\u4e8b\uff1a\u5982\u679c\u6211\u5e94\u7528\u5b83\uff0c\u5b83\u5e94\u8be5\u4f1a\u8d77\u4f5c\u7528\uff0c\u201d\u5370\u5ea6 Ecosense Labs \u7684\u521b\u59cb\u4eba Ketan Mehta \u8bf4\u3002 \u201c\u4ed6\u4eec\u592a\u4e60\u60ef\u4e8e\u4f7f\u7528\u5316\u5b66\u4ea7\u54c1\uff0c\u4ed6\u4eec\u60f3\u8981\u7acb\u7aff\u89c1\u5f71\u7684\u6548\u679c\u3002\u8fd9\u662f\u5fae\u751f\u7269\u65e0\u6cd5\u63d0\u4f9b\u7684\u3002\u201d<\/p>\n<h4>3. \u9075\u5faa\u6307\u793a<\/h4>\n<p>\u7ecf\u5e38\u91cd\u590d\u9605\u8bfb\u548c\u9075\u5faa\u6807\u7b7e\u8bf4\u660e\u7684\u6307\u4ee4\u5bf9\u4e8e\u751f\u7269\u519c\u836f\u548c\u4f20\u7edf\u4ea7\u54c1\u4e00\u6837\u91cd\u8981\u3002\u6e29\u5ea6\u548c\u6e7f\u5ea6\u662f\u50a8\u5b58\u548c\u4f7f\u7528\u751f\u7269\u519c\u836f\u7684\u5173\u952e\u56e0\u7d20\uff0c\u56e0\u4e3a\u8bb8\u591a\u519c\u836f\u6765\u81ea\u6d3b\u751f\u7269\u4f53\u3002\u4f8b\u5982\uff0c\u5728\u91ca\u653e\u751f\u7269\u6606\u866b\u6216\u5fae\u751f\u7269\u65f6\uff0c\u63d0\u4f9b\u8425\u517b\u6216\u9002\u5e94\u671f\u53ef\u80fd\u4f1a\u6539\u5584\u63a7\u5236\u3002<\/p>\n<p>\u201c\u6211\u4eec\u4e0d\u4f1a\u53ea\u5173\u6ce8\u60a8\u6234\u4e0a\u5e76\u5e0c\u671b\u5b83\u8d77\u4f5c\u7528\u7684\u53e6\u4e00\u79cd\u4ea7\u54c1\uff0c\u201dMostert \u8bf4\u3002 \u201c\u4f60\u9700\u8981\u5728\u6b63\u786e\u7684\u65f6\u95f4\u6216\u65e5\u671f\u6216\u5728\u6b63\u786e\u7684\u6c14\u5019\u6761\u4ef6\u4e0b\u5f15\u5165\u5b83\u3002\u79cd\u690d\u8005\u5c06\u751f\u7269\u519c\u836f\u89c6\u4e3a\u6d3b\u7684\u6709\u673a\u4f53\uff0c\u8fd9\u662f\u4e00\u79cd\u5fc3\u6001\u8f6c\u53d8\u3002\u201d<\/p>\n<p>\u4f46\u8fd9\u4e9b\u9650\u5236\u4e5f\u53ef\u80fd\u4f7f\u4f7f\u7528\u751f\u7269\u519c\u836f\u770b\u8d77\u6765\u6bd4\u5b83\u7684\u4ef7\u503c\u66f4\u591a\uff0c\u7279\u522b\u662f\u5f53\u519c\u6c11\u5f00\u59cb\u8003\u8651\u6cbf\u7740\u7530\u5730\u6c99\u810a\u7684\u5c0f\u6c14\u5019\u4e0e\u8fb9\u754c\u6216\u6f6e\u6e7f\u89d2\u843d\u4e0d\u540c\u65f6\u3002\u852c\u83dc\u79cd\u690d\u8005\u5728\u6e29\u5ba4\u4e2d\u4e5f\u6709\u540c\u6837\u7684\u70ed\u70b9\u548c\u51b7\u70b9\u95ee\u9898\u3002<\/p>\n<div id=\"attachment_54101\" style=\"width: 129px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-54101\" class=\"wp-image-54101\" src=\"https:\/\/www.farmchemicalsinternational.com\/wp-content\/uploads\/2015\/06\/Ketan-Mehta-photo-Beard-243x300.jpg\" alt=\"Mehta\" width=\"119\" height=\"148\" srcset=\"https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/Ketan-Mehta-photo-Beard-243x300.jpg 243w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/Ketan-Mehta-photo-Beard-268x330.jpg 268w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/Ketan-Mehta-photo-Beard-58x72.jpg 58w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/Ketan-Mehta-photo-Beard-292x360.jpg 292w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/Ketan-Mehta-photo-Beard-467x576.jpg 467w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/Ketan-Mehta-photo-Beard-584x720.jpg 584w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/Ketan-Mehta-photo-Beard-69x85.jpg 69w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/Ketan-Mehta-photo-Beard-300x370.jpg 300w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/Ketan-Mehta-photo-Beard-150x185.jpg 150w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/Ketan-Mehta-photo-Beard.jpg 688w\" sizes=\"auto, (max-width: 119px) 100vw, 119px\" \/><p id=\"caption-attachment-54101\" class=\"wp-caption-text\">\u6885\u5854<\/p><\/div>\n<p>\u201c\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u4eba\u4eec\u8bf4\uff08\u751f\u7269\u519c\u836f\uff09\u7684\u6709\u6548\u6027\u6709\u70b9\u4e0d\u786e\u5b9a\u7684\u539f\u56e0\u4e4b\u4e00\uff0c\u201d\u6885\u5854\u8bf4\u3002 \u201c\u4e00\u65e6\u4f7f\u7528\u8be5\u4ea7\u54c1\uff0c\u519c\u6c11\u5c31\u65e0\u6cd5\u63a7\u5236\u690d\u7269\u53f6\u5b50\u6216\u830e\u4e0a\u7684\u5fae\u6c14\u5019\u3002\u201d<\/p>\n<p>\u56e0\u6b64\uff0c\u9996\u5148\u8981\u4ee5\u6700\u6709\u5229\u7684\u65b9\u5f0f\u50a8\u5b58\u548c\u4f7f\u7528\u751f\u7269\u519c\u836f\u3002<\/p>\n<h4>4. \u95ee\u95ee\u9898<\/h4>\n<p>Pam Marrone \u6536\u5230\u7684\u8bb8\u591a\u95ee\u9898\u4e0e\u4f20\u7edf\u6740\u866b\u5242\u4ee3\u8868\u51e0\u4e4e\u6bcf\u5929\u90fd\u4f1a\u88ab\u95ee\u5230\u7684\u95ee\u9898\u76f8\u540c\uff1a\u6211\u5e94\u8be5\u4f7f\u7528\u4ec0\u4e48\u6bd4\u4f8b\uff0c\u5982\u4f55\u8fdb\u884c\u6876\u6df7\uff0c\u6211\u53ef\u4ee5\u5728\u6876\u6df7\u4e2d\u7528\u4ec0\u4e48\u4ea7\u54c1\u4ee3\u66ff\u5b83\uff1f<\/p>\n<div id=\"attachment_54104\" style=\"width: 310px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-54104\" class=\"wp-image-54104 size-medium\" src=\"https:\/\/www.farmchemicalsinternational.com\/wp-content\/uploads\/2015\/06\/marrone-300x225.jpg\" alt=\"Marrone\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/marrone-300x225.jpg 300w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/marrone.jpg 1024w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/marrone-330x248.jpg 330w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/marrone-96x72.jpg 96w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/marrone-480x360.jpg 480w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/marrone-768x576.jpg 768w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/marrone-960x720.jpg 960w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/marrone-85x64.jpg 85w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/06\/marrone-150x113.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-54104\" class=\"wp-caption-text\">\u9a6c\u9f99<\/p><\/div>\n<p>\u603b\u90e8\u4f4d\u4e8e\u52a0\u5229\u798f\u5c3c\u4e9a\u5dde\u6234\u7ef4\u65af\u7684 Marrone Bio Innovations \u7684\u9996\u5e2d\u6267\u884c\u5b98\u8bf4\uff1a\u201c\u519c\u6c11\u60f3\u77e5\u9053\u5982\u4f55\u4f7f\u7528\u5b83\u4eec\uff08\u751f\u7269\u519c\u836f\uff09\uff0c\u4f46\u4e0d\u77e5\u9053\u5982\u4f55\u4f7f\u7528\u3002\u201d\u5979\u7684\u516c\u53f8\u5bf9\u5458\u5de5\u548c\u9500\u552e\u5176\u4ea7\u54c1\u7684\u96f6\u552e\u5546\u8fdb\u884c\u57f9\u8bad\uff0c\u4ee5\u5e2e\u52a9\u56de\u7b54\u8fd9\u4e9b\u95ee\u9898\u57fa\u672c\u95ee\u9898\u3002<\/p>\n<p>\u5927\u7530\u4f5c\u7269\u751f\u7269\u519c\u836f\u9762\u4e34\u7684\u6700\u5927\u6311\u6218\u4e4b\u4e00\u662f\u8fdb\u5165\u5e02\u573a\u7684\u95e8\u69db\u4f4e\u3002\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u8bc6\u522b\u4e00\u79cd\u5fae\u751f\u7269\uff0c\u917f\u9020\u4e00\u6279\u4e1c\u897f\uff0c\u628a\u5b83\u653e\u5728\u519c\u4f5c\u7269\u4e0a\uff0c\u7136\u540e\u8bf4\u4ed6\u4eec\u770b\u5230\u4e86\u597d\u5904\u3002\u968f\u7740\u5927\u578b\u519c\u5316\u516c\u53f8\u5f00\u59cb\u63a8\u51fa\u81ea\u5df1\u7684\u4ea7\u54c1\uff0c\u8bb8\u591a\u8f83\u5c0f\u7684\u516c\u53f8\u4e5f\u4e89\u5148\u6050\u540e\u5730\u5c06\u4ea7\u54c1\u63a8\u5411\u5e02\u573a\u3002<br \/>\nMarrone\u3001Mehta \u548c Mostert \u90fd\u5f3a\u70c8\u5efa\u8bae\u79cd\u690d\u8005\u9009\u62e9\u7ecf\u8fc7\u8054\u90a6\u76d1\u7ba1\u673a\u6784\u6ce8\u518c\u6240\u9700\u7684\u4e25\u683c\u6d4b\u8bd5\u7684\u4ea7\u54c1\u3002<\/p>\n<p>\u201c\u90a3\u91cc\u6709\u4e00\u4e9b\u86c7\u6cb9\uff0c\u201d\u9a6c\u9f99\u8bf4\u3002 \u201c\u770b\u770b\u4ea7\u54c1\u80cc\u540e\u6709\u591a\u5c11\u6570\u636e\u3002\u5b83\u53ea\u662f\u63a8\u8350\u4e66\u8fd8\u662f\u6709\u53c2\u8003\u6570\u636e\uff1f\u5982\u679c\u4e00\u5bb6\u516c\u53f8\u4e0d\u613f\u610f\u544a\u8bc9\u4f60\u4ed6\u4eec\u6240\u62e5\u6709\u7684\u4ea7\u54c1\u80cc\u540e\u7684\u79d1\u5b66\u77e5\u8bc6\uff0c\u6216\u8005\u5982\u679c\u4ed6\u4eec\u8bf4\u8fd9\u662f\u6211\u4eec\u7684\u79d8\u5bc6\uff0c\u90a3\u5c31\u662f\u4e00\u4e2a\u5371\u9669\u4fe1\u53f7\u3002\u201d<\/p>\n<p>\u4e0d\u5e78\u7684\u662f\uff0c\u7ecf\u5e38\u5411\u7f8e\u56fd\u519c\u6c11\u63d0\u4f9b\u6709\u5173\u65b0\u4ea7\u54c1\u529f\u6548\u7684\u516c\u6b63\u4fe1\u606f\u7684\u63a8\u5e7f\u4e13\u5bb6\u5728\u751f\u7269\u519c\u836f\u65b9\u9762\u7684\u5b66\u4e60\u66f2\u7ebf\u4e5f\u5f88\u4f4e\u3002\u8bb8\u591a\u4eba\u5f00\u59cb\u5c06\u751f\u7269\u519c\u836f\u7eb3\u5165\u4ed6\u4eec\u7684\u7814\u7a76\u8bd5\u9a8c\u4e2d\uff0c\u4f46\u901a\u5e38\u662f\u4f5c\u4e3a\u4e00\u79cd\u76f4\u63a5\u6bd4\u8f83\uff0c\u800c\u4e0d\u662f\u7efc\u5408\u8ba1\u5212\u7684\u4e00\u90e8\u5206\u3002\u968f\u7740\u8fd9\u79cd\u53d8\u5316\uff0c\u519c\u6c11\u5c06\u50cf\u6e29\u5ba4\u79cd\u690d\u8005\u4e00\u6837\u83b7\u5f97\u66f4\u591a\u4fe1\u606f\u3002<\/p>\n<p>Mostert \u8ba4\u4e3a\uff0c\u591a\u4e8f\u4e86\u4e92\u8054\u7f51\uff0c\u519c\u4f5c\u7269\u79cd\u690d\u8005\u5c06\u80fd\u591f\u4ee5\u6bd4\u4ed6\u4eec\u7684\u56ed\u827a\u540c\u884c\u66f4\u5feb\u7684\u901f\u5ea6\u91c7\u7528\u66f4\u6e29\u548c\u7684\u6740\u866b\u5242\u3002 \u201c\u7531\u4e8e\u66f4\u597d\u7684\u4fe1\u606f\u4ea4\u6362\uff0c\u8f6c\u6362\u5c06\u5728\u73b0\u573a\u8fdb\u884c\u5f97\u66f4\u5feb\u3001\u66f4\u597d\uff0c\u201d\u4ed6\u8bf4\u3002<\/p>\n<h4>5. \u5c0f\u5fc3\u8f7b\u653e<\/h4>\n<p>\u867d\u7136\u751f\u7269\u519c\u836f\u786e\u5b9e\u9700\u8981\u5c0f\u5fc3\u5904\u7406\uff0c\u4f46\u5927\u591a\u6570\u5e76\u4e0d\u50cf\u4eba\u4eec\u60f3\u8c61\u7684\u90a3\u6837\u8106\u5f31\uff0c\u4e5f\u4e0d\u50cf 30 \u5e74\u524d\u90a3\u6837\u8106\u5f31\u3002<br \/>\n\u201c\u5927\u591a\u6570\u751f\u7269\u519c\u836f\u90fd\u5f88\u7a33\u5b9a\uff0c\u53ef\u4ee5\u5728\u6876\u4e2d\u6df7\u5408\uff0c\u201dMarrone \u8bf4\u3002\u5979\u4ee5\u82bd\u5b62\u6746\u83cc\u5b62\u5b50\u4e3a\u4f8b\u3002 \u201c\u82bd\u5b62\u6746\u83cc\u975e\u5e38\u575a\u97e7\u3002\u201d<\/p>\n<h4>6. \u6210\u4e3a\u4e00\u4e2a\u4fe1\u5f92<\/h4>\n<p>\u6d88\u8d39\u8005\u5bf9\u519c\u4ea7\u54c1\u6b8b\u7559\u7684\u62c5\u5fe7\u548c\u63d0\u9ad8\u5de5\u4eba\u5b89\u5168\u7684\u8981\u6c42\u5e2e\u52a9\u6fc0\u53d1\u4e86\u56ed\u827a\u751f\u4ea7\u8005\u4f7f\u7528\u8f83\u8f6f\u519c\u836f\u7684\u6700\u521d\u5174\u8da3\u3002\u4f46\u662f\uff0c\u6b63\u5982\u6e29\u5ba4\u7ecf\u8425\u8005\u4e0d\u5f97\u4e0d\u5bfb\u627e\u65b0\u65b9\u6cd5\u6765\u5bf9\u4ed8\u6297\u6027\u53f6\u87a8\u4e00\u6837\uff0c\u519c\u4f5c\u7269\u79cd\u690d\u8005\u4e5f\u5f00\u59cb\u53d1\u73b0\u7389\u7c73\u6839\u866b\u7b49\u5bb3\u866b\u5bf9\u5e38\u7528\u63a7\u5236\u65b9\u6cd5\u4ea7\u751f\u4e86\u6297\u836f\u6027\u3002<\/p>\n<p>\u5c3d\u7ba1\u5982\u6b64\uff0c\u8981\u5728\u4f9d\u8d56\u5316\u5b66\u54c1\u548c\u5c06\u751f\u7269\u519c\u836f\u7eb3\u5165\u63a7\u5236\u8ba1\u5212\u4e4b\u95f4\u627e\u5230\u5e73\u8861\u70b9\uff0c\u4ecd\u9700\u8981\u6295\u5165\u65f6\u95f4\u6765\u4e86\u89e3\u65b0\u7684\u9009\u62e9\u5e76\u613f\u610f\u6d4b\u8bd5\u8fd9\u4e9b\u9009\u62e9\u3002<\/p>\n<p>\u201c\u4f60\u9700\u8981\u6709\u70b9\u76f8\u4fe1\u624d\u80fd\u8fb9\u505a\u8fb9\u5b66\uff0c\u201d\u83ab\u65af\u7279\u8bf4\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>\u4f5c\u8005\uff1a\u8f9b\u8fea\u00b7\u65af\u5948\u5fb7 (Cindy Snyder) \u64b0\u7a3f\u4eba \u751f\u7269\u9632\u6cbb\u662f\u4f5c\u7269\u4fdd\u62a4\u9886\u57df\u589e\u957f\u6700\u5feb\u7684\u90e8\u5206\uff0c\u4f46\u5b83\u4ecd\u662f\u4e00\u9879\u65b0\u5174\u6280\u672f\u2026\u2026<\/p>","protected":false},"author":112,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,22,18,19,20,21],"tags":[78,845,554,805],"class_list":["post-54092","post","type-post","status-publish","format-standard","hentry","category-agrochemicals","category-biopesticides","category-fungicides","category-herbicides","category-insecticides","category-seeds-traits","tag-biopesticides","tag-certis","tag-featured","tag-ipm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Lessons for Sales and Marketing - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"By Cindy Snyder Contributor Biological controls are the fastest growing segment in crop protection, but it\u2019s still a fledgling technology for major row\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agribusinessglobal.com\/zh\/agrochemicals\/6-lessons-for-sales-and-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Lessons for Sales and Marketing - AgriBusiness Global\" \/>\n<meta property=\"og:description\" content=\"By Cindy Snyder Contributor Biological controls are the fastest growing segment in crop protection, but it\u2019s still a fledgling technology for major row\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.agribusinessglobal.com\/zh\/agrochemicals\/6-lessons-for-sales-and-marketing\/\" \/>\n<meta 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content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/agrochemicals\\\/6-lessons-for-sales-and-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/agrochemicals\\\/6-lessons-for-sales-and-marketing\\\/\"},\"author\":{\"name\":\"Dan Jacobs\",\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/#\\\/schema\\\/person\\\/bfdcb3ede991793b939f75ca29b77658\"},\"headline\":\"6 Lessons for Sales and 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