{"id":62069,"date":"2018-11-02T09:53:59","date_gmt":"2018-11-02T13:53:59","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=62069"},"modified":"2019-10-01T09:56:39","modified_gmt":"2019-10-01T13:56:39","slug":"two-brief-lessons-for-agri-input-retailing-from-amazon-prime","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/zh\/markets\/two-brief-lessons-for-agri-input-retailing-from-amazon-prime\/","title":{"rendered":"Amazon Prime \u519c\u4e1a\u6295\u5165\u54c1\u96f6\u552e\u7684\u4e24\u4e2a\u7b80\u77ed\u6559\u8bad"},"content":{"rendered":"<p>\u7f16\u8005\u6309\uff1a\u672c\u6587\u6700\u521d\u53d1\u8868\u4e8e <a href=\"https:\/\/www.linkedin.com\/pulse\/two-brief-lessons-agri-input-retailing-from-amazon-ramachandran\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u9886\u82f1<\/a>.<\/p>\n<p>\u8ba9\u6211\u4ece\u4e00\u4e2a\u7410\u4e8b\u95ee\u9898\u5f00\u59cb\u3002\u60a8\u80fd\u731c\u51fa\u521b\u5efa Amazon Prime \u7684\u521b\u59cb\u56e2\u961f\u63d0\u51fa\u7684\u539f\u59cb\u540d\u79f0\u5417\uff1f<\/p>\n<p>\u8fd9\u662f\u4e00\u4e2a\u8270\u96be\u7684\u8fc7\u7a0b\uff0c\u4f46\u6211\u76f8\u4fe1\uff0c\u5982\u679c\u4f60\u6709\u5f88\u597d\u7684\u6d4b\u9a8c\u808c\u8089\uff0c\u4f60\u53ef\u4ee5\u52aa\u529b\u901a\u8fc7\u3002<\/p>\n<p>\u7b54\u6848\u662f\uff1a\u201cSuper Saver Platinum\u201d\u3002<\/p>\n<p>\u663e\u7136\uff0c\u5f53\u56e2\u961f\u63d0\u51fa\u8fd9\u4e2a\u540d\u5b57\u65f6\uff0c\u6770\u592b\u8d1d\u7d22\u65af\u62d2\u7edd\u4e86\u8fd9\u4e2a\u540d\u5b57\u3002\u4ed6\u4e0d\u5e0c\u671b\u6d88\u8d39\u8005\u5c06\u5176\u89c6\u4e3a\u7701\u94b1\u8ba1\u5212\u3002\u4e8b\u5b9e\u4e0a\uff0c\u4ed6\u5e0c\u671b\u4eba\u4eec\u8ba2\u8d2d\u66f4\u591a\u3002\u4e00\u4f4d\u4e9a\u9a6c\u900a\u8463\u4e8b\u4f1a\u6210\u5458\u663e\u7136\u60f3\u51fa\u4e86\u201cPrime\u201d\u8fd9\u4e2a\u540d\u5b57\uff0c\u5176\u4f59\u7684\uff0c\u5c31\u50cf\u9648\u8bcd\u6ee5\u8c03\u4e00\u6837\uff0c\u5df2\u7ecf\u6210\u4e3a\u5386\u53f2<\/p>\n<p>\u6211\u4ece Brad Stone \u7684\u201c<a href=\"https:\/\/www.amazon.com\/Everything-Store-Jeff-Bezos-Amazon-ebook\/dp\/B00BWQW73E\" target=\"_blank\" rel=\"noopener noreferrer\">\u4e07\u7269\u5546\u5e97\uff1a\u6770\u592b\u00b7\u8d1d\u7d22\u65af\u548c\u4e9a\u9a6c\u900a\u65f6\u4ee3<\/a>\u201d \u6709\u8da3\u7684\u539f\u56e0\u6709\u5f88\u591a\u3002\u9996\u5148\uff0c\u5b83\u8ba9\u6211\u5bf9 Amazon Prime \u7684\u8d77\u6e90\u6545\u4e8b\u6709\u4e86\u4e00\u4e1d\u4e86\u89e3\u3002<\/p>\n<p>\u8fd9\u662f\u5173\u4e8e Amazon Prime \u7684\u4f20\u8bf4\uff0c\u9002\u5408\u5916\u884c\u3002<\/p>\n<p>\u5728\u4ed6\u4eec\u7684\u6e38\u620f\u65e9\u671f\uff0c\u4e9a\u9a6c\u900a\u610f\u8bc6\u5230\u4eba\u4eec\u8ba8\u538c\u652f\u4ed8\u8fd0\u8d39\u3002\u4e9a\u9a6c\u900a\u975e\u5e38\u52aa\u529b\u5730\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u3002\u4ed6\u4eec\u63a8\u51fa Super Saver Shipping\u3002\u4f46\u662f\u6709\u4e00\u4e2a\u95ee\u9898\u3002\u5b83\u8ba9\u4f60\u8ba2\u8d2d\u66f4\u5c11\uff0c\u8ba9\u4f60\u7b49\u5230\u4f60\u7684\u8ba2\u5355\u7b26\u5408\u514d\u8d39\u9001\u8d27\u7684\u6761\u4ef6\u3002<\/p>\n<p>\u6709\u4e00\u5929\uff0c\u4e00\u4f4d\u540d\u53eb\u67e5\u7406\u6c83\u5fb7\u7684\u8f6f\u4ef6\u5de5\u7a0b\u5e08\u5c06 Prime \u7684\u60f3\u6cd5\u653e\u5728\u4e9a\u9a6c\u900a\u5185\u90e8\u516c\u53f8\u7f51\u7ad9\u4e0a\u7684\u201c\u521b\u610f\u5de5\u5177\u201d\u4e0a\u3002\u6770\u592b\u8ba4\u8bc6\u5230\u5b83\u7684\u5353\u8d8a\u4e4b\u5904\uff0c\u653e\u5f03\u4e86\u6d4b\u8bd5\uff0c\u5e76\u5168\u529b\u4ee5\u8d74\u3002<\/p>\n<p>Amazon Prime \u7684\u5de8\u5927\u6210\u529f\u8ba9 Jeff Bezos \u53d1\u8868\u4e86\u81ea\u5df1\u7684\u770b\u6cd5 <a href=\"https:\/\/www.geekwire.com\/2016\/annual-meeting-jeff-bezos-touts-amazons-3-pillars-prime-aws-marketplace\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u50cf\u8fd9\u6837<\/a>.\u770b\u770b\u4ed6\u5728 2016 \u5e74\u8bf4\u7684\u8bdd\uff1a<\/p>\n<p style=\"padding-left: 30px\"><em>\u201c\u6beb\u65e0\u7591\u95ee\uff0c\u6211\u4eec\u4e0e\u4e9a\u9a6c\u900a Prime \u7684\u76ee\u6807\u662f\u786e\u4fdd\u5982\u679c\u4f60\u4e0d\u662f Prime \u4f1a\u5458\uff0c\u4f60\u5c31\u662f\u4e0d\u8d1f\u8d23\u4efb\u7684\u3002\u201d<\/em><\/p>\n<p>\u4e24\u5e74\u540e\uff0c\u8fd9\u662f\u798f\u97f3\u771f\u7406\u3002\u4f60 <em>\u662f<\/em> \u4e0d\u8d1f\u8d23\u4efb\uff0c\u5982\u679c\u4f60\u4e0d\u662f Prime \u4f1a\u5458\u3002<\/p>\n<p>\u8fd9\u5c31\u662f\u62c9\u529b <strong>\u7edf\u4e00\u5229\u7387\u504f\u5dee<\/strong>\uff0c\u57fa\u672c\u7684\u8ba4\u77e5\u504f\u89c1\uff0c\u4f7f\u6211\u4eec\u6210\u4e3a\u8ba2\u9605\u8ba1\u5212\u7684\u50bb\u74dc\u3002\u5b83 <a href=\"https:\/\/msbfile03.usc.edu\/digitalmeasures\/jnunes\/intellcont\/Cognitive%20Model-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u7b2c\u4e00\u6b21\u88ab\u7814\u7a76<\/a> \u7531\u4e00\u4f4d\u540d\u53eb Joseph C. Nunes \u7684\u5e02\u573a\u8425\u9500\u5b66\u6559\u6388\u4e8e 2000 \u5e74\u521b\u7acb\u3002<\/p>\n<p>\u5230\u5e95\u4ec0\u4e48\u662f\u201c\u7edf\u4e00\u5229\u7387\u504f\u5dee\u201d\uff1f<\/p>\n<p>\u60a8\u662f\u5426\u5bc6\u5207\u5173\u6ce8\u6211\u4eec\u4eba\u7c7b\u5982\u4f55\u5728\u5934\u8111\u4e2d\u8bc4\u4f30\u548c\u51b3\u5b9a\u8ba2\u9605\u9009\u9879\uff1f<\/p>\n<p>\u6211\u4eec\u4e0d\u662f\u5206\u6790\u6211\u4eec\u7684\u4ea7\u54c1\/\u670d\u52a1\u6d88\u8d39\u5386\u53f2\uff0c\u800c\u662f\u8ba1\u7b97\u8ba2\u9605\u5c06\u8fbe\u5230\u6536\u652f\u5e73\u8861\u4e14\u6709\u610f\u4e49\u7684\u4e34\u754c\u70b9\uff0c\u7136\u540e\u8ba1\u7b97\u8d85\u8fc7\u5b83\u7684\u6982\u7387\u6216\u53ef\u80fd\u6027\u3002\u5373\u4f7f\u6709 1% \u7684\u673a\u4f1a\u8d85\u8fc7\u76c8\u4e8f\u5e73\u8861\u70b9\uff0c\u6211\u4eec\u6700\u7ec8\u8fd8\u662f\u8d2d\u4e70\u4e86\u8ba2\u9605\u3002<\/p>\n<p>\u5982\u679c\u60a8\u5f00\u59cb\u6234\u4e0a\u519c\u4e1a\u7efc\u5408\u4f01\u4e1a\u7684\u955c\u5934\uff0c\u6240\u6709\u8fd9\u4e9b\u542c\u8d77\u6765\u90fd\u5f88\u68d2\uff0c\u800c\u4e14\u5b9e\u9645\u4e0a\u5f88\u6d6a\u6f2b\u3002\u6211\u6b63\u5728\u52aa\u529b\u89e3\u51b3\u7684\u96be\u9898\u662f\uff1a\u519c\u4e1a\u6295\u5165\u54c1\u96f6\u552e\u80fd\u5426\u4ece Amazon Prime \u4e2d\u5438\u53d6\u4e00\u4e24\u4e2a\u6559\u8bad\uff1f<\/p>\n<p>\u4e3a\u519c\u4e1a\u6295\u5165\u54c1\u96f6\u552e\u5546\u8bbe\u8ba1\u4e9a\u9a6c\u900a\u4f18\u8d28\u6e20\u9053\u5173\u7cfb\u8ba1\u5212\u9700\u8981\u4ec0\u4e48\uff1f\u5b83\u662f\u5426\u6709\u52a9\u4e8e\u4e0e\u519c\u8d44\u96f6\u552e\u5546\u7684\u5ba2\u6237\u5efa\u7acb\u66f4\u6df1\u5c42\u6b21\u7684\u5173\u7cfb\uff1f<\/p>\n<p>\u5f53\u60a8\u53ef\u4ee5\u76f4\u63a5\u5173\u6ce8\u519c\u6c11\u65f6\uff0c\u6211\u662f\u5426\u542c\u5230\u60a8\u95ee\u4e3a\u4ec0\u4e48\u8981\u5173\u6ce8\u519c\u4e1a\u6295\u5165\u54c1\u96f6\u552e\u5546\uff1f<\/p>\n<p>\u5728\u6211\u5728\u8fd9\u4e2a\u90e8\u95e8\u5de5\u4f5c\u7684\u5341\u4e00\u4e2a\u6708\u91cc\uff0c\u6211\u5df2\u7ecf\u610f\u8bc6\u5230\u4e86\u8fd9\u4e00\u70b9\u3002\u519c\u8d44\u751f\u6001\u8981\u60f3\u521b\u9020\u6700\u5927\u4ef7\u503c\uff0c\u9996\u5148\u8981\u4ece\u5173\u952e\u74f6\u9888\u5165\u624b\u3002\u6211\u8bf4\u7684\u662f\u7ea6\u675f\u7406\u8bba\u7684\u8bed\u8a00\uff08\u6211\u60f3\u4f60\u4f1a\u5f88\u719f\u6089\uff09\u3002<\/p>\n<p>\u800c\u4e14\uff0c\u5982\u679c\u60a8\u4e86\u89e3 TOC\uff0c\u5c31\u4f1a\u77e5\u9053\u5173\u952e\u74f6\u9888\u4e2d\u5b58\u5728\u5f3a\u5927\u7684\u529f\u80fd\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-62070\" src=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Bottleneck.jpg\" alt=\"Bottleneck\" width=\"604\" height=\"80\" srcset=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Bottleneck.jpg 604w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Bottleneck-300x40.jpg 300w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Bottleneck-330x44.jpg 330w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Bottleneck-128x17.jpg 128w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Bottleneck-85x11.jpg 85w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Bottleneck-150x20.jpg 150w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><br \/>\n\u73b0\u5728\uff0c\u5982\u679c\u4f60\u56de\u5230\u8fc7\u53bb\u8bf4\uff0c\u4e09\u5341\u5e74\u524d\uff0c\u5728\u5370\u5ea6\uff0c\u51e0\u4e4e\u6ca1\u6709\u4e0e\u96f6\u552e\u5546\u6253\u4ea4\u9053\u7684\u519c\u4e1a\u6295\u5165\u54c1\u516c\u53f8\u3002\u519c\u4e1a\u6295\u5165\u54c1\u516c\u53f8\u53ea\u4e0e\u5206\u9500\u5546\u6253\u4ea4\u9053\u3002<\/p>\n<p>\u5982\u4eca\uff0c\u519c\u4e1a\u6295\u5165\u54c1\u516c\u53f8\u4e86\u89e3\u519c\u4e1a\u6295\u5165\u54c1\u96f6\u552e\u7684\u529b\u91cf\uff0c\u5e76\u5efa\u7acb\u4e86\u6e20\u9053\u7ed3\u6784\/\u7cfb\u7edf\uff0c\u4f7f\u4ed6\u4eec\u80fd\u591f\u76f4\u63a5\u4e0e\u96f6\u552e\u5546\u6253\u4ea4\u9053\u3002\u5f53\u6211\u770b\u5230\u8fd9\u4e00\u8d8b\u52bf\u65f6\uff0c\u6211\u9996\u5148\u60f3\u5230\u7684\u662f Dhanuka Agritech \u548c Adama\u3002<\/p>\n<p>\u4eca\u5929\uff0c\u968f\u7740\u9886\u5148\u7684\u519c\u4e1a\u6295\u5165\u54c1\u516c\u53f8\u7684\u5e02\u573a\u4efd\u989d\u505c\u6ede\u4e0d\u524d\uff0c\u6e20\u9053\u6570\u91cf\u7a33\u6b65\u589e\u957f\uff0c\u519c\u6c11\u5bf9\u54c1\u724c\u8d8a\u6765\u8d8a\u5f00\u653e\uff0c\u54c1\u724c\u7684\u529b\u91cf\u8db3\u4ee5\u5728\u519c\u6c11\u4e2d\u5efa\u7acb\u5f3a\u5927\u7684\u53e3\u7891\u3002<\/p>\n<p>\u6240\u6709\u8fd9\u4e9b\u90fd\u8bf4\u660e\u4e86\u8fd9\u4e00\u70b9\uff1a\u73b0\u5728\u662f\u63a8\u52a8\u73b0\u72b6\u5e76\u5728\u519c\u4e1a\u6295\u5165\u54c1\u96f6\u552e\u4e2d\u5c1d\u8bd5\u6fc0\u8fdb\u5b9e\u9a8c\u7684\u597d\u65f6\u673a\u3002\u8ba9\u6211\u4eec\u76f4\u63a5\u8fdb\u5165\u8bfe\u7a0b\u3002<\/p>\n<h2>\u7b2c 1 \u8bfe TP4T1\uff1a\u4e86\u89e3\u4e9a\u9a6c\u900a\u98de\u8f6e\u5e76\u6784\u5efa\u60a8\u81ea\u5df1\u7684\u98de\u8f6e\u3002<\/h2>\n<p>\u4e9a\u9a6c\u900a\u7684\u98de\u8f6e\u73b0\u5df2\u83b7\u5f97\u4f20\u5947\u5730\u4f4d\u3002\u4ee5\u4e0b\u662f\u5e03\u62c9\u5fb7\u00b7\u65af\u901a\u5728 2001 \u5e74\u7684\u4e00\u4e2a\u4e9a\u9a6c\u900a\u5f02\u5730\u6d3b\u52a8\u4e2d\uff0c\u5728\u201cThe Everything Store\u201d\u4e2d\u63cf\u8ff0\u5176\u8bde\u751f\u7684\u65b9\u5f0f\uff1a<\/p>\n<p><em><strong>\u201c\u8d1d\u7d22\u65af\u548c\u4ed6\u7684\u526f\u624b\u52fe\u753b\u51fa\u4e86\u4ed6\u4eec\u81ea\u5df1\u7684\u826f\u6027\u5faa\u73af\uff0c\u4ed6\u4eec\u8ba4\u4e3a\u8fd9\u662f\u63a8\u52a8\u4ed6\u4eec\u4e1a\u52a1\u53d1\u5c55\u7684\u52a8\u529b\u3002\u5b83\u662f\u8fd9\u6837\u7684\uff1a\u8f83\u4f4e\u7684\u4ef7\u683c\u5bfc\u81f4\u66f4\u591a\u7684\u5ba2\u6237\u8bbf\u95ee\u3002\u66f4\u591a\u7684\u5ba2\u6237\u589e\u52a0\u4e86\u9500\u552e\u91cf\uff0c\u5e76\u5438\u5f15\u4e86\u66f4\u591a\u652f\u4ed8\u4f63\u91d1\u7684\u7b2c\u4e09\u65b9\u5356\u5bb6\u5230\u8be5\u7f51\u7ad9\u3002\u8fd9\u4f7f\u4e9a\u9a6c\u900a\u80fd\u591f\u4ece\u56fa\u5b9a\u6210\u672c\u4e2d\u83b7\u5f97\u66f4\u591a\u6536\u76ca\uff0c\u4f8b\u5982\u5c65\u884c\u4e2d\u5fc3\u548c\u8fd0\u884c\u7f51\u7ad9\u6240\u9700\u7684\u670d\u52a1\u5668\u3002\u8fd9\u79cd\u66f4\u9ad8\u7684\u6548\u7387\u4f7f\u5176\u80fd\u591f\u8fdb\u4e00\u6b65\u964d\u4f4e\u4ef7\u683c\u3002\u4e3a\u8fd9\u4e2a\u98de\u8f6e\u7684\u4efb\u4f55\u90e8\u5206\u63d0\u4f9b\u52a8\u529b\u2026\u2026\u5b83\u5e94\u8be5\u4f1a\u52a0\u901f\u5faa\u73af\u3002\u4e9a\u9a6c\u900a\u7684\u9ad8\u7ba1\u4eec\u5174\u9ad8\u91c7\u70c8\u2026\u2026\u4e94\u5e74\u540e\uff0c\u4ed6\u4eec\u7ec8\u4e8e\u4e86\u89e3\u4e86\u81ea\u5df1\u7684\u4e1a\u52a1\u3002\u201d<\/strong><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-62071\" src=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Flywheel.jpg\" width=\"562\" height=\"400\" alt=\"Two Brief Lessons for Agri-Input Retailing from Amazon Prime\" srcset=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Flywheel.jpg 562w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Flywheel-300x214.jpg 300w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Flywheel-330x235.jpg 330w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Flywheel-101x72.jpg 101w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Flywheel-506x360.jpg 506w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Flywheel-85x60.jpg 85w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Flywheel-150x107.jpg 150w\" sizes=\"auto, (max-width: 562px) 100vw, 562px\" \/><\/p>\n<p>\u7531\u4e8e\u6211\u4eec\u5bf9\u6bd4\u7684\u884c\u4e1a\u5c31\u50cf\u7c89\u7b14\u548c\u5976\u916a\u4e00\u6837\u4e0d\u540c\uff0c\u8ba9\u6211\u4eec\u5728\u519c\u4e1a\u7efc\u5408\u4f01\u4e1a\u7684\u80cc\u666f\u4e0b\u4ed4\u7ec6\u5206\u6790\u8fd9\u4e9b\u6559\u8bad\u3002<\/p>\n<p>\u4eca\u5929\uff0c\u6211\u4eec\u5728\u5370\u5ea6\u9047\u5230\u7684\u51e0\u4e4e\u6bcf\u4e00\u5bb6\u519c\u4e1a\u6295\u5165\u54c1\u516c\u53f8\u90fd\u5e0c\u671b\u4e0e\u519c\u6c11\u5efa\u7acb\u76f4\u63a5\u5173\u7cfb\uff0c\u65e0\u8bba\u4f60\u591a\u4e48\u52aa\u529b\uff0c\u4f60\u90fd\u5fc5\u987b\u4e86\u89e3\u519c\u4e1a\u6295\u5165\u54c1\u98de\u8f6e\u624d\u80fd\u505a\u5230\u8fd9\u4e00\u70b9\u3002<\/p>\n<p>\u8ba9\u6211\u901a\u8fc7\u5b9a\u4e49\u521d\u7ea7\u9500\u552e\u3001\u4e8c\u7ea7\u9500\u552e\u548c\u6e05\u7b97\u6765\u8bf4\u660e\u8fd9\u4e00\u70b9\uff0c\u4ece\u5de5\u5382\u5230\u4ed3\u5e93\u5230\u5206\u9500\u5546\u5230\u96f6\u552e\u5546\u518d\u5230\u519c\u6c11\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-62072\" src=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Liquidation.jpg\" width=\"736\" height=\"162\" alt=\"Two Brief Lessons for Agri-Input Retailing from Amazon Prime\" srcset=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Liquidation.jpg 736w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Liquidation-300x66.jpg 300w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Liquidation-330x73.jpg 330w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Liquidation-128x28.jpg 128w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Liquidation-640x141.jpg 640w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Liquidation-85x19.jpg 85w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Liquidation-150x33.jpg 150w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><\/p>\n<p>\u8fd9\u662f\u519c\u4e1a\u8f93\u5165\u98de\u8f6e\u7684\u5de5\u4f5c\u539f\u7406\u3002<\/p>\n<p>\u5f53\u53ef\u8ffd\u6eaf\u6027\u548c\u519c\u6c11 CRM \u6280\u672f\u4e0d\u518d\u53ea\u662f\u519c\u4e1a\u6295\u5165\u54c1\u4ef7\u503c\u94fe\u4e2d\u7684\u6d41\u884c\u8bed\u65f6\uff0c\u5c06\u4f1a\u51fa\u73b0\u4e00\u4e2a\u826f\u6027\u5faa\u73af\uff0c\u519c\u6c11\u4f1a\u66f4\u52a0\u4e86\u89e3\u54c1\u724c\u5e76\u613f\u610f\u6839\u636e\u4e0e\u4ed6\u4eec\u7684\u4fe1\u4efb\u5173\u7cfb\u8d2d\u4e70\u519c\u4e1a\u6295\u5165\u54c1\u3002\u519c\u4e1a\u6295\u5165\u54c1\u96f6\u552e\u5546\uff1b\u519c\u4e1a\u6295\u5165\u54c1\u516c\u53f8\u80fd\u591f\u901a\u8fc7\u66f4\u597d\u7684\u9700\u6c42\u6ee1\u8db3\u548c\u5e93\u5b58\u4f18\u5316\u7b56\u7565\u6295\u8d44\u4e8e\u4e0e\u96f6\u552e\u5546\u5efa\u7acb\u66f4\u6df1\u5c42\u6b21\u7684\u5173\u7cfb\uff0c\u800c\u8fd9\u53cd\u8fc7\u6765\u53c8\u4f1a\u901a\u8fc7\u4e0e\u5206\u9500\u5546\u7684\u6301\u7eed\u5173\u7cfb\u5e26\u6765\u66f4\u9ad8\u7684\u5229\u6da6\u3002<\/p>\n<p>\u8fd9\u662f\u6b64\u826f\u6027\u5faa\u73af\u7684\u7b80\u5316\u3001\u901a\u7528\u89c6\u56fe\u3002 \uff08\u6211\u89c9\u5f97\u8fd9\u5f20\u56fe\u4f1a\u968f\u7740\u66f4\u6df1\u5c42\u6b21\u7684\u7ec6\u5fae\u5dee\u522b\u800c\u8fdb\u4e00\u6b65\u53d1\u5c55\u3002\u5982\u679c\u4f60\u613f\u610f\uff0c\u53ef\u4ee5\u8003\u8651\u8fd9\u662f\u4e00\u4e2a\u6d4b\u8bd5\u7248\uff09\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-62073\" src=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Cycle.jpg\" width=\"569\" height=\"380\" alt=\"Two Brief Lessons for Agri-Input Retailing from Amazon Prime\" srcset=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Cycle.jpg 569w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Cycle-300x200.jpg 300w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Cycle-330x220.jpg 330w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Cycle-108x72.jpg 108w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Cycle-539x360.jpg 539w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Cycle-85x57.jpg 85w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Cycle-150x100.jpg 150w\" sizes=\"auto, (max-width: 569px) 100vw, 569px\" \/><\/p>\n<p>\u8bf7\u8bb0\u4f4f\uff0c\u8fd9\u662f\u98de\u8f6e\u7684\u5e7f\u4e49\u89c6\u56fe\uff0c\u9700\u8981\u6839\u636e\u60a8\u7684\u6e20\u9053\u7b56\u7565\u5728\u5e02\u573a\u4e0a\u7684\u8868\u73b0\u8fdb\u884c\u5b9a\u5236\u3002<\/p>\n<p>\u4e5f\u5c31\u662f\u8bf4\uff0c\u8fd9\u4e2a\u98de\u8f6e\u5f88\u6709\u5e0c\u671b\uff0c\u56e0\u4e3a\u5982\u679c\u4f60\u60f3\u4e00\u60f3\uff0c\u5982\u679c\u4f60\u5728\u8fd9\u91cc\u7ed9\u98de\u8f6e\u7684\u4efb\u4f55\u4e00\u4e2a\u90e8\u5206\u63d0\u4f9b\u52a8\u529b\uff0c\u5b83\u5c31\u4f1a\u52a0\u901f\u6574\u4e2a\u5faa\u73af\u3002<\/p>\n<p>\u662f\u4e0d\u662f\u5f88\u8ff7\u4eba\uff1f<\/p>\n<p>\u4f46\u662f\uff0c\u4e8b\u60c5\u662f\u8fd9\u6837\u7684\u3002\u5982\u679c\u60a8\u8981\u91cd\u65b0\u5f00\u59cb\u5efa\u7acb\u8fd9\u79cd\u79ef\u6781\u7684\u826f\u6027\u5faa\u73af\uff0c\u5219\u5fc5\u987b\u4ece\u5efa\u7acb\u8de8\u8d8a\u521d\u7ea7\u9500\u552e\u4ea4\u6613\uff08\u4ed3\u5e93-&gt;\u5206\u9500\u5546\uff09\u7684\u6574\u4e2a\u5ba2\u6237\u8303\u56f4\u7684\u53ef\u8ffd\u6eaf\u6027\u5f00\u59cb\uff0c\u7136\u540e\u662f\u4e8c\u7ea7\u9500\u552e\u4ea4\u6613\uff08\u5206\u9500\u5546-&gt;\u96f6\u552e\u5546\uff09\uff0c\u6700\u540e\u662f\u4e09\u7ea7\u9500\u552e\u4ea4\u6613\uff08\u96f6\u552e\u5546-&gt;\u519c\u6c11\uff09\u3002\u5982\u679c\u4e0d\u5148\u4e0e\u6e20\u9053\u5efa\u7acb\u7262\u56fa\u7684\u5173\u7cfb\uff0c\u5c31\u5f88\u96be\u8fdb\u5165\u6700\u540e\u9636\u6bb5\uff0c\u5373\u4e0e\u519c\u6c11\u5efa\u7acb\u76f4\u63a5\u5173\u7cfb\u3002<\/p>\n<p><em>\u6709\u4e9b\u516c\u53f8\u6b63\u5728\u9006\u52bf\u800c\u884c\uff0c\u73b0\u5728\u6b63\u52aa\u529b\u4e0e\u519c\u6c11\u5efa\u7acb\u76f4\u63a5\u5173\u7cfb\u3002\u6211\u8c08\u5230\u4e86\u82cf\u7c73 <a href=\"https:\/\/www.linkedin.com\/pulse\/does-your-agrochemical-product-have-website-venkataraman-ramachandran\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4e0a\u5468\u6700\u5927\u4ea7\u54c1<\/a> \u4ee5\u53ca\u5b83\u7684\u6559\u8bad\u3002<\/em><\/p>\n<h2>\u7b2c #2 \u8bfe\uff1a\u52a0\u901f\u98de\u8f6e\u3002<\/h2>\n<p>\u73b0\u5728\u60a8\u5df2\u7ecf\u6784\u5efa\u4e86\u60a8\u7684\u98de\u8f6e\uff0c\u73b0\u5728\u91cd\u8981\u7684\u662f\u4e86\u89e3\u4f1a\u52a0\u901f\u8be5\u98de\u8f6e\u7684\u9a71\u52a8\u7a0b\u5e8f\u3002\u53ea\u6709\u5f53\u64cd\u4f5c\u6548\u7387\u63d0\u9ad8\u65f6\uff0c\u98de\u8f6e\u624d\u4f1a\u542f\u52a8\u3002\u5982\u679c\u4f60\u56de\u987e\u4e9a\u9a6c\u900a\u7684\u5386\u53f2\uff0c\u4ed6\u4eec\u53ef\u4ee5\u901a\u8fc7\u5c06\u6240\u6709\u5229\u6da6\u518d\u6295\u8d44\u4e8e\u901a\u8fc7\u6280\u672f\u5b9e\u73b0\u6709\u6548\u548c\u9ad8\u6548\u7684\u81ea\u52a8\u5316\u8fd0\u8425\u6765\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u3002<\/p>\n<p>\u4ece\u4e2d\u67e5\u770b\u6b64\u56fe <a href=\"https:\/\/www.ben-evans.com\/benedictevans\/2014\/9\/4\/why-amazon-has-no-profits-and-why-it-works\" target=\"_blank\" rel=\"noopener noreferrer\">\u672c\u57c3\u6587\u7684\u4f18\u79c0\u804c\u4f4d<\/a>\uff0c\u4f60\u5c31\u4f1a\u660e\u767d\u6211\u5728\u8bf4\u4ec0\u4e48\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-62074\" src=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Amazon-launch-graph.jpg\" width=\"660\" height=\"338\" alt=\"Two Brief Lessons for Agri-Input Retailing from Amazon Prime\" srcset=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Amazon-launch-graph.jpg 660w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Amazon-launch-graph-300x154.jpg 300w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Amazon-launch-graph-330x169.jpg 330w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Amazon-launch-graph-128x66.jpg 128w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Amazon-launch-graph-640x328.jpg 640w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Amazon-launch-graph-16x9.jpg 16w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Amazon-launch-graph-85x44.jpg 85w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/Amazon-launch-graph-150x77.jpg 150w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/p>\n<p>\u5230\u76ee\u524d\u4e3a\u6b62\uff0c\u4e00\u5207\u90fd\u5f88\u597d\u3002<\/p>\n<p>\u519c\u4ea7\u54c1\u96f6\u552e\u53ef\u4ee5\u63d0\u9ad8\u54ea\u4e9b\u6548\u7387\uff1f<\/p>\n<p>\u5982\u679c\u4f60\u8003\u8651\u4e00\u4e0b\u519c\u4e1a\u6295\u5165\u54c1\u96f6\u552e\u5546\u7684\u65e5\u5e38\u751f\u6d3b\uff0c\u4ed6\u4eec\u4f1a\u9047\u5230\u4ee5\u4e0b\u95ee\u9898\uff1a<\/p>\n<ul>\n<li>\u5728\u4ea7\u54c1\u9000\u56de\u7684\u60c5\u51b5\u4e0b\u4ece\u519c\u5316\u516c\u53f8\u83b7\u5f97\u6b63\u786e\u7684\u652f\u6301<\/li>\n<li>\u5206\u9500\u5546\u5b9a\u4ef7\u7684\u53ef\u89c1\u6027\uff0c\u5c24\u5176\u662f\u5f53\u7279\u5b9a\u54c1\u724c\u5728\u4ed6\u4eec\u4ee5\u4fe1\u8d37\u65b9\u5f0f\u5411\u519c\u6c11\u63d0\u4f9b\u76f8\u540c\u54c1\u724c\u540e\u4ef7\u683c\u53d1\u751f\u53d8\u5316\u65f6<\/li>\n<li>\u4ea7\u54c1\u635f\u76ca\u8ddf\u8e2a\uff1a\u4ea7\u54c1\u6027\u80fd\uff0c\u8003\u8651\u91c7\u8d2d\u6210\u672c\u3001\u7269\u6d41\u548c\u5176\u4ed6\u6210\u672c\u3002<br \/>\n\u8ba2\u5355\u8ddf\u8e2a<\/li>\n<li>\u5047\u5192\u4fdd\u62a4\u3002<\/li>\n<\/ul>\n<p>\u4e3a\u4e86\u8ba9\u98de\u8f6e\u53d1\u6325\u4f5c\u7528\uff0c\u8fd9\u4e9b\u4f4e\u6548\u7387\u95ee\u9898\u9700\u8981\u901a\u8fc7\u5f3a\u5927\u7684\u53ef\u8ffd\u6eaf\u7cfb\u7edf\u6765\u89e3\u51b3\u3002<\/p>\n<p>\u6234\u4e0a\u519c\u4e1a\u6295\u5165\u54c1\u96f6\u552e\u5546\u548c\u519c\u4e1a\u6295\u5165\u54c1\u5236\u9020\u5546\u7684\u5e3d\u5b50\u3002\u4e3a\u4e86\u9ad8\u6548\u8fd0\u8425\uff0c\u91cd\u8981\u7684\u662f\u80fd\u591f\u8bbf\u95ee\u4ee5\u4e0b\u60c5\u62a5\uff0c\u5373\uff1a<\/p>\n<ul>\n<li><strong>\u6e20\u9053\u60c5\u62a5\uff1a<\/strong> 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