{"id":71475,"date":"2023-04-18T13:10:23","date_gmt":"2023-04-18T17:10:23","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=71475"},"modified":"2023-04-18T14:51:41","modified_gmt":"2023-04-18T18:51:41","slug":"how-syngenta-uses-digital-technology-to-improve-the-customer-experience","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/zh\/agrochemicals\/how-syngenta-uses-digital-technology-to-improve-the-customer-experience\/","title":{"rendered":"\u5148\u6b63\u8fbe\u5982\u4f55\u4f7f\u7528\u6570\u5b57\u6280\u672f\u6539\u5584\u5ba2\u6237\u4f53\u9a8c"},"content":{"rendered":"<p>\u6280\u672f\u4fb5\u5165\u519c\u4e1a\u7684\u901f\u5ea6\u60ca\u4eba\u3002\u6280\u672f\u89e3\u51b3\u65b9\u6848\u4f3c\u4e4e\u51e0\u4e4e\u6bcf\u5929\u90fd\u5728\u51fa\u73b0\u3002\u867d\u7136\u5173\u6ce8\u6240\u6709\u65b0\u95fb\u5f80\u5f80\u5f88\u56f0\u96be\uff0c\u4f46\u5f53\u884c\u4e1a\u5de8\u5934\u559c\u6b22 <a href=\"https:\/\/www.syngenta.com\/en\" target=\"_blank\" rel=\"noopener\">\u5148\u6b63\u8fbe<\/a> \u63d0\u4f9b\u4e86\u4e00\u5957\u89e3\u51b3\u65b9\u6848\uff0c\u5f53\u7136\u503c\u5f97\u6ce8\u610f\u3002<\/p>\n<p>\u5728\u63a5\u53d7\u72ec\u5bb6\u91c7\u8bbf\u65f6<a href=\"https:\/\/www.agribusinessglobal.com\/zh\/special-sections\/syngenta-dives-deep-into-digital-agriculture\/\" target=\"_blank\" rel=\"noopener\"> <em>AgriBusiness<\/em> <em>Global<\/em> DIRECT<\/a>, Syngenta \u7684\u6570\u5b57\u519c\u4e1a\u89e3\u51b3\u65b9\u6848\u4e3b\u7ba1 Ron Cowman \u5206\u4eab\u4e86\u5bf9\u516c\u53f8\u6570\u5b57\u519c\u4e1a\u4ea7\u54c1\u53ca\u5176\u5c06\u5982\u4f55\u4f7f\u6700\u7ec8\u7528\u6237\u53d7\u76ca\u7684\u89c1\u89e3\u3002<\/p>\n<div id=\"attachment_71476\" style=\"width: 235px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-71476\" class=\"size-medium wp-image-71476\" src=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/03\/Cowman_web-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/03\/Cowman_web-225x300.jpg 225w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/03\/Cowman_web-768x1024.jpg 768w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/03\/Cowman_web-1152x1536.jpg 1152w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/03\/Cowman_web-9x12.jpg 9w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/03\/Cowman_web-320x427.jpg 320w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/03\/Cowman_web-480x640.jpg 480w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/03\/Cowman_web-800x1067.jpg 800w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/03\/Cowman_web-248x330.jpg 248w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/03\/Cowman_web-54x72.jpg 54w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/03\/Cowman_web-270x360.jpg 270w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/03\/Cowman_web-432x576.jpg 432w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/03\/Cowman_web-540x720.jpg 540w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/03\/Cowman_web-810x1080.jpg 810w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/03\/Cowman_web-833x1110.jpg 833w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/03\/Cowman_web-64x85.jpg 64w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/03\/Cowman_web-300x400.jpg 300w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/03\/Cowman_web-150x200.jpg 150w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/03\/Cowman_web.jpg 1512w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><p id=\"caption-attachment-71476\" class=\"wp-caption-text\">\u5148\u6b63\u8fbe\u6570\u5b57\u519c\u4e1a\u89e3\u51b3\u65b9\u6848\u4e3b\u7ba1 Ron Cowman<\/p><\/div>\n<p>\u201c\u5f53\u6211\u5f00\u59cb\u5728\u79d1\u6280\u884c\u4e1a\u5de5\u4f5c\u65f6\uff0c\u5b83\u5b9e\u9645\u4e0a\u66f4\u591a\u5730\u5173\u6ce8\u90a3\u91cc\u6709\u54ea\u4e9b\u6ede\u540e\u6307\u6807\uff0c\u201d\u8003\u66fc\u8bf4\u3002\u5b83\u662f\u5173\u4e8e\u521b\u5efa\u4e00\u4e2a\u6570\u5b57\u6587\u4ef6\u67dc\u6765\u6355\u83b7\u5728\u519c\u573a\u6240\u505a\u7684\u4e00\u5207\uff0c\u4ee5\u53ca\u6211\u4eec\u770b\u5230\u8fd9\u4e9b\u53d8\u5316\u7684\u5730\u65b9\u3002\u9664\u4e86\u51b3\u7b56\uff08\u5236\u5b9a\uff09\u548c\u6d1e\u5bdf\u529b\u4e4b\u5916\uff0c\u53ef\u4ee5\u4f7f\u7528\u4ec0\u4e48\u7c7b\u578b\u7684\u98ce\u9669\u7f13\u89e3\u5de5\u5177\u6216\u53ef\u4ee5\u4f7f\u7528\u4ec0\u4e48\u7c7b\u578b\u7684\u9884\u6d4b\u6a21\u578b\uff0c\u8fd9\u6837\u5ba2\u6237\u3001\u79cd\u690d\u8005\u5c31\u4e0d\u4f1a\u603b\u662f\u5bf9\u53d1\u751f\u7684\u4e8b\u60c5\u8fdb\u884c\u5904\u7406\uff0c\u4f46\u4ed6\u4eec\u6b63\u5728\u7814\u7a76\u5f53\u524d\u7684\u73af\u5883\u6761\u4ef6\u548c\u53ef\u80fd\u53d1\u751f\u7684\u60c5\u51b5\u3002\u8fd9\u53ef\u80fd\u662f\u6700\u5927\u7684\u53d8\u5316\u3002\u201d<\/p>\n<p>\u8ba8\u8bba\u6280\u672f\u65f6\uff0c\u53d8\u5316\u662f\u4e00\u4e2a\u5e38\u7528\u8bcd\u3002\u7279\u522b\u662f\u8bd5\u56fe\u5f04\u6e05\u695a\u4e0b\u4e00\u4e2a\u7a81\u7834\u5c06\u6765\u81ea\u4f55\u5904\u6216\u5f04\u6e05\u695a\u5982\u4f55\u5229\u7528\u5b83\u3002<\/p>\n<p>\u201c\u597d\u5427\uff0c\u4f60\u7684\u731c\u6d4b\u548c\u6211\u7684\u4e00\u6837\u597d\uff0c\u201d\u8003\u66fc\u8bf4\u3002 \u201c\u8ba1\u7b97\u519c\u5b66\u9886\u57df\u53ef\u80fd\u662f\u4e0b\u4e00\u4e2a\u9886\u57df\u3002\u6211\u7684\u610f\u601d\u662f\u4f60\u771f\u6b63\u6df1\u5165\u7684\u5730\u65b9\uff0c\u4ee5\u53ca\u690d\u7269\u5982\u4f55\u751f\u957f\u4ee5\u53ca\u5982\u4f55\u4e0e\u5468\u56f4\u7684\u6240\u6709\u73af\u5883\u76f8\u4e92\u4f5c\u7528\u3002\u6211\u4eec\u5bf9\u7279\u5b9a\u73af\u5883\u4e2d\u7684\u690d\u7269\u76f8\u4e92\u4f5c\u7528\u4e86\u89e3\u5f97\u8d8a\u591a\uff0c\u60a8\u7684\u6570\u636e\u6d1e\u5bdf\u529b\u5c31\u4f1a\u8d8a\u8be6\u7ec6\u548c\u89c4\u8303\u3002<\/p>\n<p>\u201c\u5f53\u6211\u4eec\u5f00\u59cb\u8003\u8651\u9884\u6d4b\u7b97\u6cd5\u65f6\uff0c\u7269\u5019\u5b66\u4e4b\u7c7b\u7684\u4e1c\u897f\u5c06\u975e\u5e38\u975e\u5e38\u91cd\u8981\uff0c\u56e0\u4e3a\u9884\u6d4b\u7b97\u6cd5\u53d6\u51b3\u4e8e\u5386\u53f2\u57fa\u7840\u4ee5\u53ca\u8be5\u5386\u53f2\u57fa\u7840\u6240\u4f9d\u9644\u7684\u4e1c\u897f\uff0c\u201d\u8003\u66fc\u7ee7\u7eed\u8bf4\u9053\u3002 \u201c\u6211\u4eec\u5bf9\u751f\u957f\u73af\u5883\u3001\u571f\u58e4\u3001\u690d\u7269\u672c\u8eab\u4ee5\u53ca\u6240\u6709\u8fd9\u4e9b\u73af\u5883\u6761\u4ef6\u4e4b\u95f4\u7684\u76f8\u4e92\u4f5c\u7528\u8fdb\u884c\u66f4\u8be6\u7ec6\u7684\u5206\u6790\uff0c\u5c06\u6210\u4e3a\u519c\u5b66\u6d1e\u5bdf\u529b\u6216\u53ef\u9884\u6d4b\u6027\u6a21\u578b\u7684\u5173\u952e\u90e8\u5206\u3002\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u6765\u770b\uff0c\u8fd9\u5c31\u662f\u672a\u6765\u7684\u53d1\u5c55\u65b9\u5411\u3002\u7136\u540e\uff0c\u5f53\u7136\uff0c\u4ece\u8bbe\u5907\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u81ea\u52a8\u5316\u9886\u57df\u2014\u2014\u65e0\u4eba\u9a7e\u9a76\u62d6\u62c9\u673a\uff0c\u6211\u8ba4\u4e3a\u8fd9\u4e00\u5207\u90fd\u4f1a\u5728\u672a\u6765\u53d1\u6325\u4f5c\u7528\u3002\u201d<\/p>\n<p>\u4e00\u5982\u65e2\u5f80\uff0c\u5b83\u662f\u5173\u4e8e\u63d0\u4f9b\u66f4\u591a\u4fe1\u606f\uff0c\u4ee5\u4fbf\u4f9b\u5e94\u94fe\u6210\u5458\u53ef\u4ee5\u505a\u51fa\u66f4\u597d\u7684\u51b3\u7b56\u3002<\/p>\n<p>\u201c\u6211\u8ba4\u4e3a\u5fc5\u987b\u5728\u90a3\u91cc\u83b7\u5f97\u4e00\u4e9b\u6548\u7387\uff0c\u4f46\u516c\u53f8\u80af\u5b9a\u4f1a\u627f\u8bfa\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\uff0c\u201d\u8003\u66fc\u8bf4\u3002 \u201c\u7136\u540e\uff0c\u7cbe\u786e\u5e94\u7528\u6280\u672f\u9886\u57df\u5c06\u51fa\u73b0\uff0c\u65e0\u8bba\u662f See &amp; Spray \u6280\u672f\u8fd8\u662f\u5355\u4e2a\u5e94\u7528\u5355\u5143\u4e2d\u7684\u591a\u4e2a AI\uff0c\u8fd9\u4e9b\u7cbe\u786e\u7c7b\u578b\u7684\u6280\u672f\u4e5f\u5c06\u53d1\u6325\u4f5c\u7528\u3002\u201d<\/p>\n<p><a href=\"https:\/\/www.agribusinessglobal.com\/zh\/special-sections\/syngenta-dives-deep-into-digital-agriculture\/\"><strong>\u9605\u8bfb\u5168\u6587 <em>\u519c\u4e1a\u4f01\u4e1a\u76f4\u63a5<\/em>.<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5148\u6b63\u8fbe\u6570\u5b57\u519c\u4e1a\u89e3\u51b3\u65b9\u6848\u4e3b\u7ba1 Ron Cowman \u6df1\u5165\u63a2\u8ba8\u4e86\u8be5\u516c\u53f8\u7684\u6570\u5b57\u519c\u4e1a\u4ea7\u54c1\u3002<\/p>","protected":false},"author":112,"featured_media":71495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,1604,1848],"tags":[54,121],"class_list":["post-71475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agrochemicals","category-agtech","category-executive-outlook","tag-featured-home","tag-syngenta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Syngenta Uses Digital Technology to Improve the Customer Experience - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Ron Cowman, Syngenta\u2019s Head, Digital Agriculture Solutions, provides a deep dive into the company&#039;s digital ag offerings. digital agriculture\" 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