{"id":75038,"date":"2024-01-19T11:26:14","date_gmt":"2024-01-19T16:26:14","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=75038"},"modified":"2024-01-22T13:57:00","modified_gmt":"2024-01-22T18:57:00","slug":"the-progressive-farmer-the-target-audience-your-agribusiness-brand-knows-nothing-about","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/zh\/markets\/the-progressive-farmer-the-target-audience-your-agribusiness-brand-knows-nothing-about\/","title":{"rendered":"\u201c\u8fdb\u6b65\u519c\u6c11\u201d\uff1a\u60a8\u7684\u519c\u4e1a\u4f01\u4e1a\u54c1\u724c\u4e00\u65e0\u6240\u77e5\u7684\u76ee\u6807\u53d7\u4f17"},"content":{"rendered":"

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\u8fdb\u4e00\u6b65\u5206\u6790\u6570\u636e\uff0c\u8fd8\u53ef\u4ee5\u4f7f\u7528\u989c\u8272\u5206\u5272\u6765\u901a\u8fc7\u5ba2\u6237\u6d41\u5931\u6765\u7a83\u53d6\u5e02\u573a\u4efd\u989d\u3002\u54c1\u724c\u53ef\u4ee5\u8bc6\u522b\u7ade\u4e89\u5bf9\u624b\u7684\u673a\u4f1a\u3002\u7279\u5b9a\u5e02\u573a\u548c\u4f5c\u7269\u4e2d\u7684\u54ea\u4e9b\u989c\u8272\u7ec6\u5206\u6700\u6709\u53ef\u80fd\u8f6c\u5411\u6211\u7684\u54c1\u724c\uff1f\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u7684\u9500\u552e\u56e2\u961f\u6ca1\u6709\u524d\u5f80\u519c\u573a\u5c06\u5fb7\u56fd\u7684\u7389\u7c73\u79cd\u5b50\u51fa\u552e\u7ed9\u9ec4\u8272\u6216\u6709\u5f71\u54cd\u529b\u548c\u542f\u53d1\u6027\u7684\u7fa4\u4f53\uff0c\u90a3\u4e48\u4ed6\u4eec\u5c31\u9519\u8fc7\u4e86\u4e00\u4e2a\u7a8d\u95e8\u3002\u8fd9\u90e8\u5206\u4eba\u559c\u6b22\u4e0e\u4eba\u4ea4\u8c08\uff0c\u5e76\u4e14\u60f3\u8981\u4ea4\u8c08\u3002\u9ec4\u8272\u4e5f\u6700\u5bb9\u6613\u53d7\u5230\u5f71\u54cd\u800c\u6539\u53d8\uff0c\u56e0\u4e3a\u4ed6\u4eec\u559c\u6b22\u5c1d\u8bd5\u65b0\u4e8b\u7269\u3002\u4f46\u9500\u552e\u56e2\u961f\u4e0d\u592a\u9700\u8981\u62dc\u8bbf\u540c\u4e00\u76ee\u6807\u5e02\u573a\u7684\u7ea2\u4eba\uff0c\u56e0\u4e3a\u8be5\u54c1\u724c\u53ef\u4ee5\u5229\u7528\u4e13\u95e8\u9488\u5bf9\u8be5\u7ec6\u5206\u5e02\u573a\u7684\u9ad8\u5171\u9e23\u8425\u9500\u4fe1\u606f\u6765\u5438\u5f15\u9ad8\u6bd4\u4f8b\u7684\u7ea2\u4eba\u5ba2\u6237\u3002<\/p>\n

\u5229\u7528\u4e2a\u6027\u6d1e\u5bdf\u662f 2024 \u5e74\u8425\u9500\u6210\u529f\u7684\u6700\u5927\u673a\u4f1a<\/strong><\/h2>\n

\u519c\u4e1a\u54c1\u724c\u8fd8\u53ef\u4ee5\u4f7f\u7528 Segmenta \u6280\u672f\u9006\u5411\u6d4b\u8bd5\u5176\u54c1\u724c\u4ef7\u503c\u3002\u901a\u8fc7\u67e5\u770b\u5927\u591a\u6570\u5ba2\u6237\u7fa4\u7684\u989c\u8272\uff0c\u54c1\u724c\u53ef\u4ee5\u5ba1\u67e5\u8fd9\u662f\u5426\u7b26\u5408\u4ed6\u4eec\u7684\u4fe1\u606f\u548c\u89c6\u89c9\u98ce\u683c\u3002\u4ece\u589e\u957f\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u5f53\u54c1\u724c\u63a8\u51fa\u65b0\u4ea7\u54c1\u65f6\uff0c\u8fd9\u975e\u5e38\u6709\u5e2e\u52a9\uff0c\u5c24\u5176\u662f\u5728\u4f5c\u7269\u4fdd\u62a4\u9886\u57df\uff0c\u56e0\u4e3a\u6d3b\u6027\u7269\u8d28\u7684\u5f00\u53d1\u65e2\u6602\u8d35\u53c8\u8017\u65f6\u3002\u901a\u8fc7\u4e86\u89e3\u4ed6\u4eec\u5f53\u524d\u7684\u5ba2\u6237\u662f\u5426\u6709\u5174\u8da3\u201c\u4ee4\u4eba\u5174\u594b\uff01\u201d\u65b0\u7684\uff01\u4ea7\u91cf\u589e\u52a0\uff01\u201d\u7ea2\u8272\u548c\u9ec4\u8272\u559c\u6b22\u7684\u4fe1\u606f\uff0c\u800c\u4e0d\u662f\u84dd\u8272\u548c\u7eff\u8272\u559c\u6b22\u7684\u201c\u7efc\u5408\u8bd5\u9a8c\u7ed3\u679c\u201d\u89c2\u70b9\uff0c\u4e00\u4e2a\u54c1\u724c\u53ef\u4ee5\u51b3\u5b9a\u65b0\u4ea7\u54c1\u53d1\u5e03\u7684\u6210\u529f\u6216\u5931\u8d25\u3002\u540c\u6837\uff0c\u7279\u5b9a\u4e8e\u5e02\u573a\u548c\u4f5c\u7269\u7684 Segmenta \u6570\u636e\u4e2d\u7684\u4e00\u4e9b\u793a\u4f8b\u8868\u660e\uff0c\u67d0\u4e9b\u77e5\u540d\u54c1\u724c\u53ea\u9700\u5236\u5b9a\u66f4\u597d\u5730\u9488\u5bf9\u6700\u5c0f\u80a4\u8272\u53d7\u4f17\u7684\u589e\u957f\u6218\u7565\uff0c\u5c31\u6709\u53ef\u80fd\u663e\u7740\u63d0\u9ad8\u751a\u81f3\u7ffb\u500d\u5e02\u573a\u6e17\u900f\u7387\u548c\/\u6216\u4efd\u989d\u3002<\/p>\n

\u5a92\u4f53\u9009\u62e9\u53ef\u4ee5\u901a\u8fc7\u989c\u8272\u504f\u597d\u6765\u63a8\u65ad <\/strong><\/h2>\n

\u901a\u5e38\u8425\u9500\u56e2\u961f\u7684\u4e3b\u8981\u9884\u7b97\u9650\u5236\u662f\u5a92\u4f53\u652f\u51fa\uff0c\u8fd9\u663e\u7136\u662f\u4e0e\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\u7684\u95e8\u6237\u3002\u867d\u7136\u57fa\u4e8e\u989c\u8272\u504f\u597d\u7684 CRM \u548c\u7ec6\u81f4\u7684\u5ba2\u6237\u65c5\u7a0b\u662f\u57f9\u80b2\u73b0\u6709\u5ba2\u6237\u548c\u6f5c\u5728\u5ba2\u6237\u7684\u6700\u4f73\u65b9\u5f0f\uff0c\u4f46 Segmenta \u6570\u636e\u5411\u6211\u4eec\u8868\u660e\uff0c\u5bf9\u4e8e\u8bb8\u591a\u54c1\u724c\u6765\u8bf4\uff0c\u4ed6\u4eec\u5728\u4e3a\u5176\u4ea7\u54c1\u5438\u5f15\u5408\u9002\u7684\u989c\u8272\u65b9\u9762\u8fd8\u6709\u4e00\u6bb5\u8ddd\u79bb\u3002<\/p>\n

\u4e86\u89e3\u5916\u5411\u7684\u9ec4\u79cd\u4eba\u559c\u6b22\u9500\u552e\u56e2\u961f\u7b7e\u5230\uff0c\u6700\u597d\u4e3a\u5b69\u5b50\u4eec\u63d0\u4f9b\u514d\u8d39\u7684\u5e3d\u5b50\u548c\u6d77\u62a5\u6765\u62dc\u8bbf\uff0c\u800c\u5185\u5411\u7684\u84dd\u79cd\u4eba\u5219\u5e0c\u671b\u83b7\u5f97\u90ae\u5bc4\u4e2d\u53d1\u9001\u7684\u6240\u6709\u8bd5\u9a8c\u6570\u636e\u7684\u975e\u5e38\u8be6\u7ec6\u7684\u5c0f\u518c\u5b50\uff0c\u8fd9\u8868\u660e\u4ed6\u4eec\u4e4b\u95f4\u7684\u5dee\u8ddd\u6709\u591a\u5927\u5c5e\u4e8e\u63a5\u89e6\u65b9\u6cd5\u7684\u8303\u7574\u3002\u7eff\u515a\u5c06\u5728\u9605\u8bfb\u4e00\u7bc7\u6709\u5173\u90bb\u8fd1\u519c\u6c11\u5728\u6f6e\u6e7f\u7684\u79cb\u5929\u540e\u65e0\u6cd5\u83b7\u5f97\u6625\u5b63\u79cd\u5b50\u7684\u6587\u7ae0\u540e\u505a\u51fa\u964d\u4f4e\u98ce\u9669\u7684\u51b3\u5b9a\uff0c\u4f46\u5fc5\u987b\u5148\u4e0e\u5bb6\u5ead\u6210\u5458\u4ea4\u8c08\u3002\u7ea2\u4eba\u60f3\u8981\u53c2\u4e0e\u4f60\u7684\u8003\u9a8c\u5e76\u4e14\u7ecf\u5e38\u4f1a\u544a\u8bc9\u4f60 \u4f60<\/em> \u4ed6\u4eec\u9884\u8ba1\u672a\u6765\u4e94\u5e74\u6700\u5927\u7684\u6311\u6218\u662f\u4ec0\u4e48\uff0c\u56e0\u4e3a\u4ed6\u4eec\u63d0\u524d\u8ba1\u5212\u5e76\u6267\u884c\u3002<\/p>\n

\u5a92\u4f53\u89c4\u5212\u53ef\u80fd\u662f\u4e00\u9879\u6602\u8d35\u7684\u5de5\u4f5c\uff0c\u5c24\u5176\u662f\u5f53\u54c1\u724c\u53c2\u52a0\u56fd\u9645\u5c55\u4f1a\u3001\u5370\u5237\u548c\u5728\u7ebf\u5e7f\u544a\u3001\u5370\u5237\u5c0f\u518c\u5b50\u548c\u5176\u4ed6\u5ba3\u4f20\u6750\u6599\u4ee5\u53ca\u8fd0\u884c CRM \u7cfb\u7edf\u65f6\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c\u8fd9\u4e9b\u5bf9\u4e8e\u8fdb\u6b65\u519c\u6c11\u6765\u8bf4\u90fd\u662f\u6709\u6548\u7684\u63a5\u89e6\u70b9\u2014\u2014\u8fd9\u4ec5\u4ec5\u53d6\u51b3\u4e8e\u4f60\u9700\u8981\u6839\u636e\u4f60\u7684\u54c1\u724c\u5df2\u7ecf\u62e5\u6709\u7684\u5ba2\u6237\u7fa4\u6765\u5b9a\u4f4d\u54ea\u79cd\u989c\u8272\u3002\u4e00\u65e6\u54c1\u724c\u77e5\u9053\u4e86\u76ee\u6807\u989c\u8272\uff0c\u8425\u9500\u90e8\u95e8\u5c31\u53ef\u4ee5\u5f97\u5230\u4e00\u4efd\u7b80\u62a5\uff0c\u4ee5\u201c\u6cd5\u56fd\u7684\u7eff\u8272\u3001OSR\u201d\u4e3a\u76ee\u6807\uff0c\u5e76\u5f00\u59cb\u4e00\u4e2a\u98de\u901f\u7684\u3001\u66f4\u6709\u6548\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002<\/p>\n

\u5f53\u7136\uff0c\u4e5f\u4f1a\u6709\u4e00\u4e9b\u6d3b\u52a8\u8981\u6c42\u6240\u6709\u989c\u8272\u90fd\u4e86\u89e3\u7279\u5b9a\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u4f8b\u5982\u6709\u5173\u53ef\u6301\u7eed\u6027\u7684\u5185\u5bb9\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u5f53\u60a8\u4e86\u89e3\u60f3\u8981\u6355\u83b7\u7684\u5e02\u573a\u4e2d\u7684\u989c\u8272\u5212\u5206\u65f6\uff0c\u53ef\u4ee5\u4f7f\u7528\u5982\u4e0b\u65b9\u6cd5\u3002<\/p>\n

\u54ea\u79cd\u989c\u8272\u662f\u8fdb\u6b65\u519c\u6c11<\/strong>? <\/strong><\/h2>\n

\u901a\u8fc7\u9605\u8bfb\u989c\u8272\u7c7b\u578b\u7684\u63cf\u8ff0\uff0c\u8425\u9500\u56e2\u961f\u7ecf\u5e38\u5c06\u7ea2\u8272\u89c6\u4e3a\u6700\u91cd\u8981\u7684\u6216\u201c\u8fdb\u6b65\u7684\u201d\u519c\u6c11\uff0c\u56e0\u4e3a\u4ed6\u4eec\u503e\u5411\u4e8e\u5feb\u901f\u51b3\u7b56\u5e76\u62e5\u62b1\u6280\u672f\u3002\u4e8b\u5b9e\u4e0a\uff0c\u6240\u6709\u76c8\u5229\u7684\u519c\u6c11\u90fd\u662f\u8fdb\u6b65\u7684\u3002<\/p>\n

\u5177\u4f53\u5230\u8425\u9500\u65b9\u9762\uff0cKynetec \u8ba4\u4e3a\u201c\u8fdb\u6b65\u201d\u5bf9\u4e00\u7fa4\u519c\u6c11\u7684\u63cf\u8ff0\u8fc7\u4e8e\u7b3c\u7edf\uff0c\u65e0\u6cd5\u521b\u9020\u6709\u610f\u4e49\u7684\u89c1\u89e3\u6765\u6210\u529f\u5b9a\u4f4d\u4ea7\u54c1\u3002\u6211\u4eec\u5bf9\u54c1\u724c\u7684\u5efa\u8bae\u662f\u4f7f\u7528 Segmenta \u6839\u636e\u989c\u8272\u504f\u597d\u6765\u5b9a\u4f4d\u519c\u6c11\uff0c\u4ece\u800c\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u519c\u6c11\u7684\u9700\u6c42\u4ee5\u53ca\u5982\u4f55\u6ee1\u8db3\u4ed6\u4eec\u3002<\/p>\n

Segmenta \u6570\u636e\u663e\u793a\uff0c\u7f8e\u56fd\u548c\u52a0\u62ff\u5927\u3001\u6cd5\u56fd\u3001\u82f1\u56fd\u3001\u5fb7\u56fd\u3001\u6bd4\u5229\u65f6\u3001\u8377\u5170\u3001\u8461\u8404\u7259\u3001\u897f\u73ed\u7259\u3001\u6377\u514b\u5171\u548c\u56fd\u519c\u6c11\u5bf9\u989c\u8272\u7684\u6574\u4f53\u504f\u597d\u5dee\u5f02\u76f8\u5f53\u76f8\u7b49\u3002\u4f46\u5357\u975e\u3001\u610f\u5927\u5229\u548c\u585e\u5c14\u7ef4\u4e9a\u504f\u5411\u4e8e\u4e00\u79cd\u989c\u8272\u3002\u54c1\u724c\u8fd8\u53ef\u4ee5\u4ece\u5bf9\u5176\u5f53\u524d\u5ba2\u6237\u7ed3\u6784\u7684\u7ec6\u5206\u5206\u6790\u4e2d\u53d7\u76ca\uff0c\u4ee5\u5e2e\u52a9\u5236\u5b9a\u660e\u786e\u7684\u76ee\u6807\u548c\u5b9e\u73b0\u8fd9\u4e9b\u76ee\u6807\u7684\u5177\u4f53\u7b56\u7565\u3002<\/p>\n

\u8981\u5b9e\u65bd Segmenta \u4ee5\u5b9e\u73b0\u66f4\u6709\u6548\u7684\u9500\u552e\u548c\u8425\u9500\uff0c\u8bf7\u8054\u7cfb Saskia Krone\uff1a <\/em>Saskia.krone@kynetec.com<\/em><\/a><\/p>\n

\u4e86\u89e3\u6709\u5173 Kynetec \u7684\u66f4\u591a\u4fe1\u606f \uff08\u94fe\u63a5\u5728\u8fd9\u91cc\uff09<\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

\u5982\u679c\u6ca1\u6709\u5bf9\u4e2a\u6027\u7279\u5f81\u548c\u9a71\u52a8\u56e0\u7d20\u7684\u8fdb\u4e00\u6b65\u4e86\u89e3\uff0c\u5c31\u5f88\u96be\u63a5\u89e6\u3001\u5438\u5f15\u3001\u57f9\u517b\u548c\u6fc0\u6d3b\u76ee\u6807\u519c\u6c11\u3002<\/p>","protected":false},"author":110,"featured_media":75039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1917,5],"tags":[],"class_list":["post-75038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abg-update-feature","category-markets"],"yoast_head":"\nThe 'Progressive Farmer': The Target Audience Your Agribusiness Brand Knows Nothing About - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Without further insight on personality traits and drivers, it is difficult to reach, engage, nurture, and activate a target farmer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agribusinessglobal.com\/zh\/markets\/the-progressive-farmer-the-target-audience-your-agribusiness-brand-knows-nothing-about\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 'Progressive Farmer': The Target Audience Your Agribusiness Brand Knows Nothing About - AgriBusiness Global\" \/>\n<meta property=\"og:description\" content=\"Without further insight on personality traits and drivers, it is difficult to reach, engage, nurture, and activate a target farmer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.agribusinessglobal.com\/zh\/markets\/the-progressive-farmer-the-target-audience-your-agribusiness-brand-knows-nothing-about\/\" \/>\n<meta property=\"og:site_name\" content=\"AgriBusiness Global\" \/>\n<meta property=\"article:published_time\" 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