IFDC Launches Updated Website

Posted by |3 July 2013

IFDC has updated its website (IFDC.org) so that it more fully showcases IFDC’s capabilities through the increased use of graphics and photographs and through user-friendly navigation.

“We recognize that the website is our most valuable tool to communicate to stakeholders the results and impact of our work,” said Dr. Amit Roy, IFDC president and CEO. “After conducting an extensive review of other websites in our field, we are packaging our information in a more creative way by using more infographics, videos, photography and interactive features.”

One such feature is an interactive historical timeline (IFDC.org/About/History) that traces the history of the Center back to its founding in 1974. Making use of a large library of photography accumulated over four decades and documents, the timeline enables website visitors to visually experience the Center’s efforts to improve agricultural productivity, alleviate hunger, increase economic development and protect natural resources through fertilizer research and agricultural market development.

“We want the public to understand better what we do – to be more knowledgeable about the importance of fertilizer technology and how it can be used as an economic ‘change agent’ for entire regions of the world,” said Roy.