Shandong Kesai Eagrow Co., Ltd.: Optimistic About Demand
30 January 2009 What is the biggest challenge for your business in this macroeconomic environment?
At present, the biggest challenge for our business is the economic crisis affecting the confidence of customers all over the world. Without confidence, businessmen cannot invest into their businesses, and reputations can be affected. Now, the risk to agrochemicals businesses has increased.
How are you changing your operations to better serve your clients in these tough times?
Facing a colder winter, we try to do more for our customer. And we will name 2009 as our management year. We will focus on offering professional and detailed service as our competitive advantage. We will let our clients receive photos of the production process of his order so he will know what kind of package we’ve used, how the production process works, and how we check the quality and the shipment details. These photos can help our clients relate to the factory from his own office. In our opinion, we think service can increase value.
What is your most innovative product, service or research initiative?
Our innovative service is our professional and detailed service. Now we can produce more than 100 kinds of herbicide formulations every year, whether in small packages or bulk packages. We have more than 10 years of experience on the production and use of herbicides. In this year, we can produce glyphosate 888g/KG SG, the highest content in the world. At the same time, we can produce glyphosate 747g or 757g/KG SG.
How optimistic are you about the economic health of the agrochemical industry for 2009?
Even after July 2008, the agrochemicals business has rapidly decreased. Some factories have even closed. But we are positive and optimistic about the future of the agrochemical industry despite the present conditions. With the rapidly increasing population of the world combined with fewer acres under cultivation, we must increase the yields in order to feed more and more people on less land. We must rely on herbicides, insecticides, and fungicides to do so. No matter what kind of economic crisis, we have to eat, and different agrochemicals are important contributors to that.
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