Top Three Tips: Nuvelis on Building a Strong AgTech Brand and Expanding Globally
Jose Alfredo Garcia
As Managing Director of Nuvelis, José Alfredo García is helping to reshape agriculture through innovative and sustainable biosolutions. With more than 25 years of experience in the agtech and biosolutions sectors, he has held leadership roles that have driven global market expansion, strategic acquisitions, and technology partnerships at companies such as Rovensa. Now at the helm of Nuvelis, García is focused on accelerating global growth through breakthrough THS (TetraHydroxySilane) technology and next-generation product development.
Below, he shares his top three tips for building a global agtech brand, expanding into international markets, and forging partnerships that support long-term growth and sustainability.
1. Forge Strategic Partnerships to Support Global Growth
“Expanding into new markets requires strong, trusted partnerships,” García says. “At Nuvelis, we prioritize long-term relationships with distributors who bring deep market knowledge and local expertise. For example, our strategic alliance with Cindro enables us to deliver THS-based biosolutions across 17 key markets worldwide, creating value throughout the agricultural value chain.”
Key Takeaways:
- Build mutually beneficial partnerships that provide value for both parties.
- Ensure your distributor partners understand local dynamics and regulatory requirements.
- Adapt your product offerings to meet the specific needs of each region.
2. Lead Through Innovation and Differentiation
“Innovation is at the core of everything we do at Nuvelis,” García says. “Our solutions—such as Corevia and Aegira—leverage THS technology to enhance plant health, improve stress tolerance, and increase nutrient uptake. To lead in the agtech space, companies must stay ahead by delivering technologies that solve real-world challenges for farmers.”
Key Takeaways:
- Invest in R&D to develop science-driven solutions that address emerging agricultural needs.
- Differentiate your product offerings with unique technologies that add measurable value.
- Embrace innovation as a continuous process to maintain leadership in a competitive market.
3. Scale Through Investments and Acquisitions
“Strategic investments and acquisitions have been instrumental in my career as growth levers,” García says. “At Nuvelis, we actively seek opportunities that align with our long-term vision and strengthen our capabilities. These strategies help us scale faster, access new technologies, and enter high-potential markets.”
Key Takeaways:
- Identify acquisition targets that enhance or complement your existing portfolio.
- Align investment strategies with your broader business goals.
- Combine organic growth with strategic acquisitions to accelerate expansion.
Bonus Tip: Strengthen Industry Influence Through Leadership and Engagement
“Influence matters,” says García. “By joining the Board of Directors at Ecophage, I contribute to advancing innovation in biotech and sustainable farming. Leadership roles within the industry allow you to shape the future and support the development of transformative technologies.”
Key Takeaways:
- Take on leadership positions in organizations that reflect your values and vision.
- Engage with key industry stakeholders to build visibility and credibility.
- Use your platform to support initiatives that promote sustainability and innovation.