Atticus Debuts Market Year 2026 Product Launches
As growers endure an agricultural recession and EcoCore end-users navigate ever-tightening budgets, Atticus is proud to introduce 69 Brand Alternatives for Market Year 2026. These Brand Alternatives not only deliver meaningful cost savings, but they also provide agronomic and business opportunities that may have previously proven cost-prohibitive or compromised by reduced application rates that risk performance and resistance development. With viable options, such sacrifices are no longer necessary.
Atticus has invested the resources to develop, register, and commercialize an unparalleled portfolio that empowers retail professionals with credible choices for localized success. Still, the true inspiration behind Atticus runs deeper: it’s found in the unseen effort to diversify sourcing and formulation ingredients to mitigate tariffs and supply disruptions. This commitment, paired with the high expectations we hold for our manufacturing partners, reflects our promise of reliability.
“Atticus has no market power – except that which is entrusted to us by our customers through their partnership, placing their confidence in Atticus; we have nothing to force, only opportunity to facilitate, and trust to earn. Scrappiness built Atticus, and it’s what will keep us long-term viable. We are pleased to offer our MY26 product lineup, and we are greatly appreciative for the opportunity to earn the position as your Welcomed Alternative,” says Chris Nowlan, Vice President, Marketing.
To learn more about the specific Brand Alternatives for MY26, please visit atticusllc.com/my26-new-products.
Get The Newsletter Today!
