SePRO and Gowan Form Strategic Partnership to Expand U.S. Market Presence for Brake and Bio-Tam Brands

SePRO Corporation and Gowan Company have announced a strategic alliance poised to strengthen innovation, reach, and value in the U.S. agriculture market.

Under the agreement, Gowan will assume U.S. marketing, sales, and further development responsibilities for Brake® Herbicide, Brake® On! Herbicide and Bio-Tam® Biofungicide, all recognized for their performance in high-value crop protection and resistance management. While these products are currently marketed only in the United States, Gowan will evaluate opportunities to introduce them into other regions in the future.

Tyler Koschnick, CEO of SePRO Corporation, said:

“I’m pleased to share news of this strategic alliance between SePRO and Gowan. We’re bringing together two science-driven organizations that share a deep commitment to innovation, stewardship, and customer success. By licensing Brake® and Brake® On!, along with reversion of Bio-Tam® to Gowan, we’re expanding their reach in the U.S. market and setting the stage for potential growth. This alliance allows us to focus our efforts, accelerate growth, and deliver even greater value for our customers. Together, we’re building on complementary strengths and aligned cultures to move faster, reach further, and make a lasting impact.”

Steve Petersen, President of Gowan USA, added:

Top Articles
UPL Reports Robust Q3 Results Driven by Volume Growth and Margin Expansion

“Gowan is excited to partner with SePRO on this important initiative. Brake®, Brake® On!, and Bio-Tam® are powerful tools in their respective markets, delivering value through innovation, performance, and resistance management. We look forward to leveraging our strong commercial presence to ensure these products reach more U.S. growers who can benefit from their proven performance, while also exploring opportunities to introduce them into new geographies.”

Team Transitions to Support Growth

To maintain product momentum and ensure continuity for customers, several SePRO team members will join Gowan, including Sean Lynch, RJ Byrne, Bret Mize, and Leslie Rogers.

About the Products

  • Brake® Herbicide – A pre-emergence herbicide for reliable broadleaf and grass weed control with strong resistance management benefits.
  • Brake® On! Herbicide – Extended residual weed control with selective crop safety.
  • Bio-Tam® Biofungicide – A biological fungicide targeting soil-borne diseases, offering sustainable crop protection.