Rovensa Next Launches Myndra Biostimulant to Elevate Fruit Quality in Woody Perennnials in EU
Rovensa Next, the global leader in biosolutions, announces the launch in Europe of Myndra, a new synergistic biostimulant designed to elevate fruit quality in all major woody perennial crops. Myndra is an Ascophyllum nodosum seaweed. Based formula featuring a targeted synergy of organic molecules with proven impact on quality traits. This next-generation formulation represents a significant leap forward in seaweed-based innovation and reinforces Rovensa Next’s commitment to delivering effective, sustainable solutions for growers.
Myndra, which also forms part of the crop strategies within Rovensa Next’s ongoing Biosolutionize Agriculture campaign, is a clear example of data-driven product development, delivering the strongest, most consistent results in fruit quality enhancement and yield performance during the tests conducted on several different prototypes, positioning it as the company’s most potent seaweed-based biostimulant to date.
A synergistic biostimulant for quality traits improvement
Sustainably harvested from pristine North Atlantic waters, Ascophyllum nodosum is one of the most thoroughly studied macroalgae in agriculture. Thanks to Rovensa Next’s gentle, chemical-free and cold extraction process, the extract retains its full spectrum of active ingredients, polyphenols, mannitol, polysaccharides, alginates, vitamins and pigments, preserving their biological activity and increasing the plant’s ability to regulate key physiological processes.
Myndra’s synergistic formulation acts as a key metabolic driver and a precursor of essential amino acids such as aspartic acid, arginine, glycine and proline. These molecules support cellular growth, reproductive metabolism and fruit development, creating a stronger biochemical foundation for improved quality and yield.
Proven improvements in fruit quality
Internal and field trials conducted on stone fruit, pome fruit, citrus, and table grapes demonstrated proven improvements in fruit quality. Results showed a 19% increase in firmness, a 10% rise in soluble sugar content, and a 19% gain in fruit weight and marketable yield. In addition, nutritional and functional attributes were significantly enhanced, with carotenoid levels increasing by 25%, flavonoid content by 56%, and antioxidant activity by 46%. Together, these outcomes highlight the substantial impact of biosolutions in elevating both the quality and market value of diverse fruit crops.
By helping plants optimize key physiological pathways involved in fruit development and quality expression, Myndra supports premium-grade harvests with higher market appeal and maximizes growers’ profitability. Validated under the EU Fertilising Products Regulation
Myndra has also been recognized under the EU Fertilising Products Regulation (FPR) 2019/1009 as a non-microbial plant biostimulant for improving quality traits in woody perennials, thus providing growers with an EU-certified solution supported by scientific evidence. This certification enables commercialization across all 27 EU countries.
Driving sustainable, high-quality agriculture
Myndra reinforces Rovensa Next’s commitment to delivering high-performance biosolutions that support resilient and profitable agriculture. It empowers growers to achieve sustainable premium results by naturally enhancing fruit quality while maintaining plant health and environmental integrity. This launch further strengthens Rovensa Next’s leadership in next-generation biosolutions for specialty crops. It also builds on the company’s 65-year track record of developing a comprehensive portfolio of solutions, consolidating its role as a trusted partner for growers worldwide.
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