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Upcoming Webinar:
Ag Tech: Reducing Chemical Crop Protection Inputs
29 June 2026 | 8:00 a.m. (ET)
Ag tech is reshaping agriculture and also chemical use across the global agricultural industry. With precision application tools, variable-rate technology, and other advances, growers are becoming more efficient using crop inputs. Yet, not all growers are adopting or have access to ag tech innovations. This session explores the broader market implications of ag technologies reducing synthetic product use, evolving customer expectations, and the future of food production.
You'll get updated on:
Insights into the ag technologies driving more targeted and reduced chemical application strategies.
A better understanding of how precision agriculture may influence formulation demand, purchasing patterns, and product development priorities.
Perspective on ag tech adoption timelines, market readiness, and the potential long-term impact on manufacturers and formulators across the supply chain.
Robert Finger
Professor of Agricultural Economics and Policy
ETH Zurich/ Federal Institute of Technology Zurich
As a professor, Finger’s research is at the intersection of agricultural science and economics, with the goal of strengthening the resilience and sustainability of agricultural and food systems.
Focusing primarily on European agriculture, he examines farm-level decision-making and its interactions with environmental, market, societal, and policy dynamics. His interdisciplinary work spans a wide range of topics related to agricultural practices and systems, with particular emphasis on the evaluation and design of agricultural policies, as well as the economics of pest and risk management.
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AgriBusiness Global® Magazine reports on the global synthetic crop protection, biologicals, plant health and ag tech markets in 27 countries across five continents.