ADAMA lanza un herbicida líquido de alta concentración de piroxasulfona para cultivos extensivos en EE. UU.
ADAMA Ltd., a leading global crop protection company, today announced the launch of Novali, a unique high-load liquid Pyroxasulfone herbicide designed to provide row crop growers, including soybeans and corn producers, with a highly efficient and flexible solution for residual weed control.
Novali delivers trusted Pyroxasulfone performance in a liquid formulation powered by ADAMA’s Sesgama formulation technology. With 40% more active ingredient per gallon than in other standard liquid Pyroxasulfone products, Novali helps reduce handling, transport, storage, and refill needs while delivering long-lasting residual weed control.
“Novali represents how ADAMA brings smarter solutions to growers by combining proven chemistry with advanced formulation technologies,” said Germain Boulay, Head of Global Herbicides at ADAMA. “Novali is designed to integrate seamlessly into modern weed management programs, delivering higher concentration, operational efficacy, and consistent residual control. It helps growers optimize decisions aimed evolving agronomic challenges.”
Novali offers extended residual control to help stop tough weeds before they emerge and provides a flexible option for weed control programs facing resistant weed pressure. Its liquid formulation allows for easier handling and dosing, eliminates dust concerns, and serves as an effective powerhouse for residual weed control programs.
The launch of Novali also supports ADAMA US broader weed control strategy, with additional formulations expected to further strengthen the company’s row crop portfolio over time. Commercial sales of Novali began in June 2026.