Por Jackie Sindrich
Jefe de Redacción
Local suppliers and generics still control the Russian specialty pesticides industry – but the $218 million market is ripe for new product formulations, according to a new report by consulting and research firm Kline & Company.
La situación significa que los proveedores multinacionales que buscan establecer una presencia en Rusia deben ser cautelosos, pero tienen espacio para penetrar en el mercado, según el informe.
“The Russian economy is growing, but also still adjusting to a free market economy devoid of government control,” Dennis Fugate, Specialty Pesticides Industry Manager with Kline, said in a statement. “In pest control, the lack of product registration in some segments has opened the doors to off-label usage, low-cost generic imports from India and China, and some imitation products that aren’t nearly as effective as the genuine product.”
The Kline research focused on markets like pest control, stored grain, rural hygiene, consumer, forestry and industrial vegetation management. The Russian government still often awards supply contracts to the same companies year after year – most prevalently in the IVM segment – primarily based on established relationships and low pricing. Despite this, Kline’s data shows the market for IVM is growing, which could open the door for more competition.
Mientras tanto, el gobierno ruso está avanzando en el cumplimiento de las patentes para reducir los productos falsificados. En algunos casos, las importaciones de genéricos quedan fuera de los requisitos de registro de productos; en otros, el registro es extremadamente difícil y costoso.
“Multinational brands could have a strong advantage with products that can offer certified genuine ingredients and deliver guaranteed results,” Fugate added.
En lugar de depender del gobierno, algunas empresas están tomando medidas para incorporar marcas de identificación en el empaque de sus productos.
For example, Bayer CropScience offers information on its website to help customers identify genuine products and offers a hotline for consumers to report a counterfeit product or get information to verify the authenticity of a product they’ve purchased.
Notwithstanding lingering issues, the Russian market is enticing—consumers are eager to try more contemporary Western products, giving technologically innovative suppliers ample opportunity to introduce new active ingredients, Fugate said.
For more on this story, attend Kline’s free webinar at 9 a.m. ET on Wed., Oct. 12. Go to http://www.klinegroup.com/market-research/webinars/AGkline2011_fall_webinars.asp para registrarse.