AgriThority Expands To South America, Adds Brazilian Agronomist

Posted by Matt Hopkins|8 September 2009

Kansas City, Missouri, US-based AgriThority LLC, an independent field and clinical research data-through-delivery product and market development company specializing in crop and animal agriculture, horticulture and allied markets, has expanded business operations into Latin America with the addition of Gerardo Copello, an agronomist and agribusiness development specialist based in Campinas, Brazil.

With more than 40 years of experience serving agriculture, horticulture and bio-energy markets throughout Central and South America, Eastern Europe, the Middle East and Africa, Copello brings a wealth of experience and agribusiness expertise to AgriThority. His range of experience includes conventional and biological/natural crop protection and high value fertility products across a range of crop applications. In addition, he brings to AgriThority a broad range of expertise in bio-energy crops.

“He will lead our business efforts in Latin America,” says Jerry Duff, AgriThority LLC managing member, adding that Copello will “support our business development efforts in the Middle East, Eastern Europe and Africa. Gerry and our other partner-members help make AgriThority an extraordinary new asset for companies developing and transferring bio-science and new product technologies to the marketplace, and for the producers and influencers who must understand how to efficiently and cost-effectively implement these new technologies in commercial applications.”

Operating internationally, AgriThority serves companies in crop and animal agriculture, horticulture and allied industries by developing field and clinical data studies, best product use and management practices, product positioning and technical message development and delivery. The company also is an independent resource for the extension of product data, best management practices (BMPs) and other technically based information to farmer-producers,
nutritionists, veterinarians, PCAs, crop consultants, farm managers and others who make high-value business decisions.