Vive Crop Protection Expands Canadian Commercial Team
Vive Crop Protection, a leader in innovative agricultural solutions, has announced the onboarding of Bryce Eger as the Executive Advisor, Canada Commercial Development. With a distinguished background in agriculture, Bryce brings a wealth of knowledge to support the continued expansion of Vive’s Canadian business.
“We are excited to welcome Bryce Eger to Vive Crop Protection,” said Darren Anderson, CoFounder and CEO of Vive Crop Protection. “His extensive expertise in driving growth at leading industry organizations, combined with his strategic leadership, will be critical as we scale and continue to deliver innovation across the Canadian agricultural landscape.”
A graduate of Brandon University in Manitoba, Canada, with a BA in Economics, Bryce offers over 30 years of experience in the Canadian agricultural sector. He began his career at Cargill, spending 13 years in increasingly senior roles, including Regional Sales Manager.
He then moved on to Pioneer Hi-Bred International, where he served as Sales Director and later President, Canada. Following his leadership as Chairperson of the Board at CropLife Canada, Bryce joined Corteva Agriscience as President, Canada, and subsequently became Vice President, Global Seeds R&D.
Renowned for his comprehensive expertise in operations, marketing, sales, and finance, as well as for leading one of the Canadian industry’s largest mergers, Bryce brings a unique ability to drive growth, foster transparency, and cultivate talent within expanding teams.
“Bryce will be an invaluable member of Vive’s Canadian Commercial Team,” said Dave Rummel, Chief Commercial Officer of Vive Crop Protection. “His experience and insight will be instrumental as we continue driving innovation and growth across the Canadian market. We’re excited to welcome him aboard and look forward to the impact he will undoubtedly make.”
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