U.S.: Heartland Co-op Joins Tidal Grow AgriScience’s New Formulator Strategic Alliance
From left: Kevin Steward, Regional Sales Manager of Tidal Grow AgriScience; Norm Davy, President and Chief Commercial Officer of Tidal Grow AgriScience; Chris Behrens, Executive VP of Sales and Marketing of Heartland Co-op; Monte Van Wyk, Director of Agronomy Procurement of Heartland Co-op.
A new fertilizer innovation is on the horizon, and Tidal Grow AgriScience, a division of Tidal Vision Products Inc., is preparing the market through a newly formed Formulator Strategic Alliance. This strategic collaboration model is designed to accelerate the delivery of intelligent plant nutrition technologies, with the first rollout coming in Fall 2025. The alliance brings trusted ag retailers to the ground level of advanced crop input production, creating a new go-to-market approach that benefits both retailers and growers.
Heartland Co-op, a leading Midwest-based agricultural cooperative, is the first formulator to join this exclusive alliance. Leveraging the technical expertise, production capabilities, and on-the-ground reach of both companies will accelerate access to new, step-change technologies—developed and made in the United States—for growers across the nation, with plans to expand globally.
“We’re thrilled to be the first to enter this strategic alliance and help introduce a new, exciting intelligent input to growers,” said Chris Behrens, executive vice president of sales and marketing at Heartland Co-op. “This gives us an opportunity to bring meaningful innovation to growers, setting ourselves apart in the local markets we serve and diversifying our business model.”
Tidal Grow is currently in talks with other potential formulators who want to drive the industry forward to join the alliance. The first major product to launch under the Formulator Strategic Alliance, expected to hit the U.S. market later this year, is scientifically formulated to unlock more yield potential with fewer inputs and bring new in-season responsiveness to growers. Additional flagship innovations are in development for future release.
Made in America’s heartland, near the markets they are targeted to serve, these solutions are positioned to strengthen domestic agriculture, mitigate tariff-related risks, and create job opportunities across the corn belt.
“This isn’t just a new crop input. This specific, precise formulation itself is revolutionary, and we’re taking an innovative, future-focused approach to go to market with some of the largest and most influential in-market organizations to ultimately reach growers,” said Norm Davy, president and chief commercial officer at Tidal Grow AgriScience. “By aligning with strategic, forward-thinking organizations like Heartland Co-op, we’re building a leading-edge alliance designed to fast-track solutions that deliver performance, sustainability, and profitability for all stakeholders.”
For additional information about Tidal Grow Agriscience solutions and initiatives, visit www.tidalgrowag.com.
For ag retailers interested in learning more about the Formulator Strategic Alliance, executives should contact Norm Davy directly at [email protected].
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