Precision Agriculture: Success with Sensors

The close relationship between manufacturers and distributors of crop protection products allows them to benefit from the other’s expertise, which leads to more complete and effective solutions for their customers.

Likewise, sensor manufacturers and distributors must emulate that close tie if they want to share the long-term success as their crop protection counterparts.

Johan Vos, Veris Product Specialist at Agrometius.

There are many reasons why distributors must understand the products they provide customers, but perhaps the most important is because customers don’t always know what they want.

“When it comes to sensors many farmers judge based on price and how nice/fancy the sensor looks like,” says Johan Vos, Veris Product Specialist at Agrometius, a distributor of precision agriculture solutions focusing on Western Europe with offices in the Netherlands (Utrecht), Belgium (Sint-Truiden) and Germany (Lippetal-Herzfeld). “But too few do a deep dive into the specifications and the statistics (accuracy/reliability). It’s important information to keep in mind, because sensors are the first step in a chain of actions and we all know that when it comes to data, it’s garbage in, garbage out.”

And if growers aren’t getting the results they want (even when it’s user error), it’s the product and the manufacturer that will ultimately get the blame. Sensor manufacturer Veritas Technologies and Agrometius want to make sure that doesn’t happen.

“Soil information is key to growing crops successfully and getting good quality harvests. In Europe, we have areas with large variation in soil type within one single field,” says Vos. “This is caused by glacier times, floods, and by erosion. Veris sensors help our customers to get detailed maps of different soil parameters. This is very important information and a solid, reliable base to successfully adapt precision farming in their operations.”

For any distributor to be successful it must do more than just deliver products.

“Our core activities are consultancy, sales, installation, training, repairs, and services,” Vos says. Agrometius is an exclusive distributor for several leading brands including Trimble, Veris, Pessl, Sensefly and Optisurface. Some 60 specialists offer a wide variety of expertise including agriculture, agronomy, and or technology. To deliver that expertise, Agrometius’ team must understand the Veris products as well as the manufacturer. It’s a relationship the pair have cultivated since Agrometius delivered its first Veris sensor in 2012.

“Veris is very connected with the customers and dealers, and improves continuously their products/services to meet the needs of the customer,” Vos says.

Understanding Use

Of course, it’s not just how the sensors work that the companies share. They also need to understand how the devices are being used.

“All the data that is generated with Veris sensors is processed on the FieldFusion portal for a quality check to ensure our customers that they have good, reliable data,” Vos says. “Because we do this, we and Veris know how many hectares they’ve scanned. Since we highly respect the data security and ownership, we use this for quality control only and we don’t use their data for other purposes.”

Agrometius and Veris expect the use precision agriculture technology to expand.

“It’s difficult to point out particular areas, but in general the adaption of precision farming is growing in Europe,” Vos says. “Where they grow high value crops like vegetables, potatoes, and fruits are the areas where there is high potential for this technology.”

Leave a Reply

Precision Ag


Farmers Edge, Nufarm Partner in Australia

Farmers Edge will utilize Nufarm’s leading position in production and distribution of crop protection products to drive grower engagement, focusing initially on the Australian market, and then expanding this partnership into several other key markets.

Precision Ag

Indigo Touts ‘New Approach to Agricultural R&D’

Indigo Research Partners uses a network of more than 50 of the largest U.S. growers to gather over a trillion data points daily from sensors, drones, weather stations, and other technologies.

Precision Ag

Bayer to Sell Digital Farming Business – Reuters

Bayer plans to sell its digital farming business to BASF as part of changes to concessions it has offered to win over antitrust regulators for its proposed takeover of Monsanto.


Ag Software Firm Agrian Expands to Brazil

Since beginning in 2004 as a cloud-based record keeping system, Agrian has quickly expanded its digital capabilities to include a platform approach to help agronomists, growers, retailers, and food processors work collaboratively within one system.


Rise of Robotics: Q&A with Naïo Technologies CEO

One to watch in the growing agribotics niche is Naïo Technologies out of Toulouse, France.


In Granular’s Deal with Planet, Satellite Images Deliver Peace of Mind

Granular’s Sid Gorham discusses his company’s focus on making software easy to use and the ever-growing need to be on top of your entire farm from your phone.


Understory Partners with Monsanto in Argentina

Disruptive edge computing weather network deployed in key agriculture regions in Argentina.


Raven Industries Expands into Brazil

Raven Industries, a global leader in precision agriculture technologies, announced its expansion into Brazil with the opening of a regional headquarters in Paulínia, São Paulo.


The Climate Corp., Deveron Partner to Deliver On-Demand Aerial Imagery Data

Based in Canada, Deveron is a leading full-service enterprise drone data company with a growing fleet of drones.


Bayer to Market Digital Farming Under “Xarvio” Brand

The company will launch the brand at this year’s Agritechnica.


Climate Corporation Expands Platform into Western Canada

More Canadian farmers will be able to harness their data in one connected platform to identify and more efficiently manage variability in their fields, tailoring crop inputs to optimize yield and maximize their return on every acre.


Precision Agriculture to Improve Nutrient Use Efficiency in Brazil

The IPNI Brazil Symposium on Precision Agriculture was held in early October in Goiânia, Goiás, in central western Brazil.


The Climate Corporation in Data Connectivity Agreement with AGCO

The agreement will provide farmers three ways to connect to the Climate FieldView platform.


West Central Distribution Collaborates with The Climate Corporation

Collaboration aims to educate agriculture retailers and farmers on how to maximize phosphorus efficiency methods within farming operations to increase profitability.


How AgroStar Is Leading the Way to Simplify India’s Distribution

The start-up and innovative disruptor talks to AgriBusiness Global about how its farmer-facing app is changing distribution in India.


Ag Software Firm Agrian Expands to Australia

In line with a familiar growth trajectory, Agrian Inc. is moving into Australia with a physical support and sales presence to meet new market opportunities.


Technology Is Changing Ag Suppliers and Companies

John Deere’s recent acquisition of Blue River Technology (BRT) isn’t just meaningful for farmers. It suggests that the very systems that agriculture uses to deliver crop protection products are undergoing another convulsive change


Can Unmanned Aerial Vehicles Accelerate Farm Mechanization in Asia Pacific?

Aerial agricultural tools in China affects less than 2% of farm area, highlighting the huge potential for the technology.


Monsanto Announces New Climate FieldView Features, Enhancements

2018 product offering to provide more ways for farmers to manage crop inputs by field zone.

Latest News


India’s Hemani Industries Forges New Partnerships

“I think customers are tired of having so much inconsistency in supply. There’s a mystery of what’s going to be available and what’s not, so they want to go into a partnership so they’re assured of supplies, and hopefully, prices.”


Vive Introduces Five New Crop Protection Products for 2019 Season

Five new fertilizer-compatible products are expected to be available from Vive Crop Protection for U.S. corn, sugarbeet, and potato growers


BioConsortia Promotes Dr. Hong Zhu to Sr. VP of Research and Development

BioConsortia, Inc., innovator of microbial solutions for natural plant trait enhancement and yield improvement, has promoted Dr. Hong Zhu to


Marrone Bio Innovations Submits Novel Bioherbicide for EPA Approval

Marrone Bio Innovations, Inc. (MBI), a leading provider of bio-based pest management and plant health products for the agriculture, turf


Slideshow: Highlights from the Trade Summit Presentations

The AgriBusiness Global Trade Summit might have ended, but the insight and education provided by a host of speakers will