Veganic Arrives at Fruit Attraction 2026: Biology Takes Center Stage
Veganic unveiled a striking stand at Fruit Attraction 2026, inspired by the intersection of science and nature.
Vegano is now at Fruit Attraction 2026. From 6 to 8 October, the company is once again transforming its stand 3C28, in Hall 3 at IFEMA MADRID, into a meeting point where visitors can discover a new way of approaching agricultural innovation, with a special focus on Plant Primers and Veganic Food Care.
Under the concept “Biology takes the floor”, Veganic brings its vision of agriculture to life in a space where science, technology and nature come together and ultimately become part of the same language.
A stand where science and nature meet
The stand’s design is built around a deliberate contrast between the precision of science and the spontaneity of nature.
Impeccable, minimalist architecture with a technological feel creates an environment inspired by the rigour of the laboratory. Against this rational backdrop, a second, living and organic language emerges: vegetation gradually takes over the space, breaking through its geometry and transforming the visitor’s perception.
This tension between two seemingly opposing worlds shapes the entire experience. The artificial and the natural, the controlled and the unpredictable, technology and biology no longer compete, but instead come together as a single visual identity.
It is also a physical representation of Veganic’s approach: using science and technology to better understand plant biology and develop solutions that work with it. The space also features different areas for welcoming visitors, holding meetings and presenting the Veganic Food Care proposition.
Plant Primers: training plants to respond better
One of the highlights of Veganic’s presence at Fruit Attraction 2026 is its Plant Primers, developed using NeoPrime® technology.
Their approach is based on understanding the plant’s biological signals to develop biosolutions that train its response capacity, helping it activate its own natural mechanisms more quickly and efficiently when needed.
The concept represents an evolution in the way agriculture is approached: moving beyond focusing solely on reacting to challenges to understanding how the plant itself works and working with its natural capabilities.
“It is not about doing more for the plant, but about enabling the plant to do more for itself.”
Veganic Food Care: extending innovation from the field across the entire food chain
Veganic’s proposition at Fruit Attraction goes beyond the plant. Veganic Food Care expands this vision to connect farmers, distributors and supermarkets through customized programmes integrating Integrated Pest Management, biocontrol, soil health and agricultural microbiota.
The project aims to advance towards production systems capable of reducing the use of synthetic chemicals and crop residues, while also taking into account variables such as productivity, profitability, traceability and sustainability.
Fruit Attraction 2026 therefore provides a strategic setting to bring Veganic Food Care closer to growers and stakeholders across the entire agri-food chain, while exploring new opportunities for collaboration.
Veganic connects Fruit Attraction once again as the official WiFi sponsor
Veganic’s presence once again extends far beyond its stand.
For the second consecutive year, Veganic is the official WiFi sponsor of Fruit Attraction 2026, an initiative that brings the brand into the connection used by professionals throughout the IFEMA MADRID venue.
A presence that directly reflects Veganic’s own philosophy: connecting biology, science, technology and people to drive new opportunities in agriculture.
Biology is already at Fruit Attraction 2026
Throughout the three days of Fruit Attraction, Veganic invites growers, technicians, distributors, retailers and professionals from across the agri-food chain to discover first-hand its approach to agricultural biosolutions.
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