Rovensa Next’s Adriana Boock on Biologicals Education and Adoption

Adriana Boock

AgriBusiness Global talked with Adriana Boock, Chief Product Officer for Rovensa Next, about the launch of the company’s most recent biosolutions campaign. As integrated biosolution crop strategies become more prevalent within the industry, Boock also delves into how companies can better serve ag retailers and growers by providing technical knowledge and educational resources.

ABG: What intel did Rovensa Next use to launch the Biosolutionize Agriculture campaign?

Adriana Boock: As leaders in the biosolutions industry, we have a responsibility to our customers, distributors, and growers. In agriculture, you can choose to focus solely on creating products that meet immediate needs, or you can go further, challenging the status quo, redefining how farming is approached, and influencing behaviors by driving choice, building loyalty, and directly impacting profitability and sustainability. We chose to lead the “how”—how growers can shape the future of agriculture.

Rovensa Next is uniquely positioned to lead this transformation. With more than 65 years of experience, we offer the most comprehensive science-backed portfolio in the market, spanning biostimulants, biofertilizers, bionutrition and biocontrol products (bioinsecticides, bionematicides, biofungicides), and adjuvants, supported by bespoke crop programs and local expertise in more than 90 countries.

The decision to launch Biosolutionize Agriculture came as a result of decades of agronomic trials showing measurable results. At the same time, global reports continued to underscore urgent challenges, and these realities demand more than incremental fixes. They require systemic change.

Biosolutionize Agriculture is our global call to action, moving beyond isolated products toward integrated biosolution crop strategies, which represent a comprehensive solution and make a real difference through the combination of biological and natural-based products, innovative technologies, and farming practices, which balance grower profitability with responsible resource management.

ABG: What two major gaps are there in serving ag retailers and growers when it comes to education and helping growers to adopt biologicals?

AB: First, there is a gap in technical knowledge and education. Many still see biologicals as a niche rather than as an essential. We close this gap through science-backed evidence, practical demonstrations, and expert guidance that position biosolutions as the cornerstone of profitable farming.

Second, there is a gap in practical uptake and trust. Growers need proof that sustainability does not compromise performance. We provide that proof through hundreds of trials across crops and climates to show how biosolutions improve yield, reduce chemicals, and enhance soil and plant health, supported by tailored crop programs and local technical expertise.

This is when science meets profitability. We are not just selling products. We are providing growers with integrated strategies and data that bring tangible benefits.

ABG: With your Biosolutionize Agriculture campaign, it references specific sustainability goals like reduction of water, soil health, and lower synthetic inputs. Are you having to educate growers on these sustainable goals? If so, what has your reaction been? Are they open to working toward sustainability or not that interested?

AB: Absolutely. Education is essential, but Biosolutionize Agriculture goes way beyond awareness. It is a global activation plan designed to transform agricultural practices at scale. As a science-backed program, it is grounded in real-world demonstrations, comprehensive field research, and the support of technical experts who guide growers and provide them with proven biosolution strategies.

These results are backed by sustainability metrics aligned with ESG goals, such as lower carbon footprint, healthier ecosystems, stress management, soil health, and water use optimization.

Our 850 field experts provide hands-on guidance tailored to regional crops, climates, and regulatory realities. Knowledge is further shared through in-field meetings, workshops, grower visits, and technical seminars, all focused on practical crop strategies that build trust through direct experience.

Growers value solutions that deliver real results. In this sense, recent highlights have shown how integrated biostimulation strategies such as Biostimulation 360º improve crop tolerance to heat and drought, driving significant yield gains (Phylgreen has delivered an average 12.8% yield increase, while Delfan Plus registered a 9.6% increase in 167 trials).

To enhance soil vitality, we supply biosolutions programs to regenerate soils by increasing root biomass, e.g., Wiibio, which brought an 18% increase in root biomass and a 69% rise in plant-available phosphorus in trials while also promoting soil microbial activity and diversity.

In terms of optimizing water usage, we combine solutions such as Transformer and Humistar to improve water retention and distribution and potentially reduced irrigation volumes by up to 25% in trials, depending on the crop and the conditions.

When crop quality and resilience are the growers’ main concerns, we apply innovative biostimulant technologies, powered by biological fermentation to boost fruit setting and individual fruit weight while maintaining or increasing brix, avoiding dilution effects (e.g., Biimore boosted yields by an average +10.6% across 374 trials, with consistent examples of pack out yield increases >20% in horticultural crops).

Other solutions, including Maxi-Grow Excel, help maintain or improve quality traits under challenging growth conditions while boosting size and overall crop performance. In addition, we offer integrated programs combining biocontrol products, adjuvants, and biofertilizers, which have achieved up to 20% reductions in synthetic inputs in fruit and vegetable systems while maintaining or improving yield and quality. (e.g., Prev-Am and Pyrethrin sequences reduced synthetic insecticide applications by 30–40%).

To ensure effective pest and disease management, we combine biocontrol and adjuvant strategies which have different modes of action. For example, mixing Ospo Vi55, Prev-Am, and/or Tec-Fort with Wetcit achieved >90% knockdown of pests such as whitefly and mites and reductions of up to 85% in powdery mildew, supporting resistance management.

ABG: With the launch of this campaign, what barriers is Rovensa Next experiencing in communicating its message, and how are you overcoming those barriers?

AB: The main barrier is perception. This is the case with biological products, which are often seen as fragmented solutions rather than part of a holistic system. We overcome this by reframing the conversation, redefining biosolutions, and showcasing their maximum potential. They are not alternatives. They are enablers. Biosolutionize Agriculture enables us to communicate integrated strategies that are backed by science, global expertise, and local support.

Another challenge is complexity. Sustainability can feel abstract. We simplify this by focusing on measurable outcomes and sharing real-world success stories. This combination of data, storytelling, and hands-on support is helping us build trust and accelerate adoption.