Q Can you tell us about Makhteshim Agan India’s beginnings? Why was it founded?
We established Makhteshim Agan India in early 2009 – operating from a single hotel room – and have succeeded in building it rapidly to become one of India’s leading crop protection companies. I believe that the key to our success has been the combination of our unique business model, our systematic approach and our persistence in simplifying the lives of Indian farmers.
在过去十年中，Makhteshim Agan 决定增加对亚太地区的关注。尽管我们已经在印度销售了 30 年的产品，但我们还没有
established a known brand in India, and were not in direct contact with Indian farmers. Given that India’s crop protection market is huge and growing by 10% per year, we realized that we needed to establish a stronger local presence and decided to create an Indian distribution company.
Q Can you address India’s labor shortages?
劳动力短缺直接导致许多作物使用除草剂，包括大豆、水稻、小麦等。这将使印度的所有作物保护公司受益，我们当然希望它也能使 MA India 受益。
Q 五年后印度市场会是什么样子？
Bigger and better. We think that MA India has created a positive “tsunami” in the Indian crop protection market. We’ve got a broad, professional, committed field organization that thrives on teamwork and helping farmers as well as a quality product portfolio. This has given us unparalleled strengths in the Indian market and we intend to continue growing our company to better serve our customers.
问：是什么让 MAI 在其业务方法中脱颖而出？
MA India 以独特的方式开展业务，这与在印度运营的任何其他跨国农业化学公司不同。
首先，我们直接卖给零售商而不是批发商。为此，我们在全国建立了广泛的物流配送网络，打造了一支经验丰富、脚踏实地的销售团队，不仅销售产品，还进行演示、咨询和定制解决方案。因此，到目前为止，我们已经成功吸引了超过 11,000 名客户。
This is all part of our philosophy of getting as close as possible to the farmer, and of getting continually better and faster at developing the unique solutions they need. We are proud to currently offer 80 products tailored for India’s needs, the broadest portfolio offered by any of the multinationals. To guarantee that they comply with the highest international quality standards, we have established a state-of-the-art quality control department in our India operations.
Q 你们在哪里生产你们的产品？
We have established an advanced formulation plant at Dahej (Gujarat), and back it up with MAI’s global manufacturing network, as well as cutting-edge technology and support from Israel.
问：您如何保持对印度农民特定需求的响应？
我们定期分析市场数据并找出差距，并建立了一个高度创新的产品研发中心来创造新的解决方案。我们还特别注意定期与农民会面并征求他们的反馈。