She appears as a streaking blur during most of the International China Agrochemical & Crop Protection Exhibition (CAC) as she hurries from one appointment to another. And if Ma Chunyan seems harried, it’s because she presides over the largest pesticide show on the planet, bustling with 18,000 visits from attendees who represent more than 100 countries.
但当被要求谈论 CAC 的成功时，马云从她狂热的步伐中放慢了速度，平静而从容地说话，基本上忽略了她身边不停地嗡嗡作响的手机。
“This show is important for the Chinese agrochemical industry, and for the global industry as well,” says Ma, Deputy Secretary General for the Subcouncil of Agrochemicals of China’s Council for the Promotion of International Trade (CCPIT), the tradeshow’s organizer.
The show’s worldwide importance is reinforced by its growth. The first CAC welcomed just 47 exhibiting companies in 1999 to Beijing. It moved to Shanghai in its second year, growing to 68 exhibitors. Since the move, CAC has enjoyed growth rates ranging from 30% to 50%, eventually welcoming more than 700 exhibiting companies this past March. CAC also launched a fertilizer pavilion and an equipment pavilion to the sprawling pesticide exhibition.
Ma is visibly proud talking about the growth of the show and the success it has brought Chinese manufacturers, but she is quick to recognize all the people who work together year-round to ensure CAC’s success.
“I’m proud of the entire team,” she says. “Everyone has different responsibilities to make the show thrive, and there has always been a unifying spirit that helped us all be successful. I feel we have a responsibility to cater to the local industry and push forward China’s agrochemical companies on the world stage for the benefit of China and the rest of the world as well.”
工程成功
马云说，由于多种原因，CAC 已经发展成为对中国公司至关重要的展会。首先，它允许中国公司通过与其他与会者讨论需要什么样的产品来收集供需市场情报，从而使他们能够规划来年的战略。
其次，他们被引入技术和流程，使他们能够改进他们的设施、设备和管理方式，从而在全球舞台上变得更有效率、更有效和更有竞争力。
第三，中国公司能够更多地了解管理他们试图获得进口准入或注册的市场的专利和贸易法。中国于 2001 年底成为世界贸易组织的成员。
“Companies have a full venue here of market awareness, technical information, marketing strategies and legal policies,” Ma says.
These hallmarks of the show were imperative to establishing the legitimacy of Chinese manufacturers. Just 10 years ago when CAC began, China’s pesticide manufacturers had widely varying reputations, from very good to downright spurious. Most of it was a perception problem, but CAC has almost single-handedly reversed that perception by giving the world more access to its suppliers.
Now, after 10 years focused on improving the perception of Chinese producers, CAC’s next phase of growth appears to focused on improving the operating sophistication of those companies.
“Right now many companies have their No. 1 and No. 2 guys here to learn and grow, so next we need to have more participation with the rest of these organizations, including marketing and advertising managers and staff to that entire companies can improve from top to bottom,” Ma says.
This sophistication will be crucial for China’s manufacturing facilities, advertising and marketing crews as Chinese product continue to gain market share. Agrochemical export volume grew almost 5% in the first quarter of 2010, compared to 2009, and government-encouraged consolidation is likely to create less competition from small, unrefined companies and more competition between larger corporations.
“Chinese agrochemicals had a perception problem, and CAC has done a lot to legitimize vendors and help buyers align with the right manufacturers, allowing the entire pesticide industry prosper around the world,” Ma says. “Now we must learn to operate more efficiently in the various markets we sell to so we can expand exports and create better business relationship around the world.”