R A I N B O W — Companies Need to Be Fast Responding and Agile in 2024

What trends do you see happening in your sector for 2024?

The main industry trends and challenges, which we see ahead and can mention, are that companies need to have agile and flexible supply chain management. There also needs to be a focus on sustainable solutions, especially on biosolutions products. Lastly, companies need to have a lean structure and be fast in response and decision making.

Could you mention some of the new product launches or major developments within your company?

In 2023, Rainbow finished the investment for two multifunction synthesis production lines and started the synthesis of mecoprop, mecoprop-p, dichlorprop-p, 2,4-DB, and MCPB technicals.

In 2024, Rainbow will finish the investment for synthesis production line on pyroxasulfone technical. The company will continue to develop Model C business in more countries.

How are you serving the industry with the challenges of 2024? 

Each of our markets poses a new challenge because each place and each geography are unique. This forces us to offer specific, customized solutions to cater to our clients’ diverse needs. Rainbow’s key strategy and focus is to invest in its Business Solutions Access Platform, which supports the complete industrial chain and offers:

• a full range of formulations provided to raw industrial companies
• investment in and support of entrepreneurs to start their businesses
• the setting up of a local structure in most of the major markets, to serve dealers or farmers directly

Rainbow Agro
www.rainbowagro.com

Wicky Wang, President
[email protected]
+86 531 88875231