FCI Trade Summit Has Record Attendance
More than 700 attendees from 40-plus countries filled the FCI Trade Summit Aug. 4 in Las Vegas. More than 130 exhibiting companies occupied the Planet Hollywood convention center.
Day one kicked off with keynote talk with Heartland Science Director Jay Lehr, who discussed how companies can engage in better advocacy for crop protection products and modern agriculture. “Advocacy is an investment into our businesses and society, and this event is doing an enormous job to move the needle,” he told attendees.
The FCI Trade Summit attracts crop protection manufacturers and distributors from around the world. This year’s event featured a pavilion for biological controls and plant health products, both product segments gaining ground for farmers as they demand new technologies for pest pressures.
FCI magazine unveiled its redesigned July issue at the event, featuring new content on biological controls and plant health products to coincide with the event. “Crop protection can no longer be viewed in a silo. It is part of integrated agronomic solutions for farmers,” FCI Editor David Frabotta told attendees during the morning program.
FCI also launched its new sourcing platform at FCISourcing.com, a portal where sourcing professionals can search for chemical intermediates, technical-grade molecules and formulated products around the world. It features faceted search option, company information and lead generation.
The event also featured a media center on the exhibition floor, where the FCI editorial staff conducted live interviews with industry moguls and consultants, including Monsanto Glyphosate Lead Louis Lucas, registration consultants Elaine Lopes da Silva from Leisor (Brazil), Virginia Kimani of the Pesticide and Agriculture Resource Center in Nairobi, Brandt International Business Director Ramon Georgis and Bill Duan, Director of Overseas Business for Leili Marine Bioindustry Inc.
Day 2 programming will feature a global analysis of crop protection demand and use by Dr. Bob Fairclough of Kleffmann Group, a data consultancy based in Germany.