Part of the Black Sea region’s rapidly reemerging agriculture industry, Romania is gaining ground after years of financial insecurities. USDA FAS reports that despite the industry’s slow privatization, difficulty accessing credit and infrastructure insufficiencies, agriculture remains a hearty constant for the nation, representing nearly half of all employment and 12% of the nation’s $190 billion GDP.
Esta actitud de resiliencia en todo el mercado se refleja en toda la cadena de suministro, y el distribuidor de agroquímicos Naturevo está viviendo el sueño de una industria agrícola rumana rejuvenecida.
John Enoiu, the company’s integrated sales manager, tells Farm Chemicals International that when he started the company in 1999, he was told he had no chance of success. Now, however, the business is thriving with 60 employees serving the nation’s array of crops include maize, wheat, rye, barley, vegetables, sunflower and potatoes according to FAO.
Enoiu says Naturevo has found success by providing its customers with the highest level of service possible. As the only company in the nation with a sales team completely comprised of agronomists, he emphasizes the importance of growing customers’ farms by providing expert advice and customized solutions. To do this, Naturevo specializes in creating tailored Integrated Pest Management programs for specific crops and local conditions.
Si bien USDA FAS informa que la mayoría de las operaciones rumanas son pequeñas granjas unifamiliares, Enoiu dice que, según su experiencia, las empresas están creciendo no solo en tamaño sino también en avances tecnológicos. Para satisfacer las complejas necesidades de estas operaciones en evolución, Naturevo ofrece una cartera variada completa con productos fitosanitarios de multinacionales como Bayer, BASF, Dow y Makhteshim Agan; fertilizantes y productos especiales de Compo, Roullier, Ag Chem y Altinco; y semillas de Dow, Pioneer, Monsanto y más. Además, Enoiu dice que Naturevo es el único distribuidor autorizado de productos orgánicos en el mercado rumano.
Although Naturevo has all the tools necessary to serve the needs of the agriculture industry, Enoiu says that the turbulent economic environment mandated that companies be more active when reaching out to the potential customer base. “Although the Internet and specialized magazines are used more and more, Romanian customers still prefer to be approached at the farm gate,” Enoiu says. To get in front of potential consumers, Naturevo hosts regional meetings and invites local farmers to attend.
Enoiu says Naturevo prefers to demonstrate its products first hand as Romania’s ag growth has created an influx of suppliers, many of which he says are unprofessional in their approaches. Showing the quality of the products Naturevo distributes is important to the company’s bottom line due to stiff price competition. Low quality and fake goods have spoiled local customers’ expectations of cost, he explains.
En cuanto a los planes para el futuro, Naturevo tiene la intención de continuar su trayectoria de crecimiento sirviendo a los clientes rumanos al más alto nivel posible.
Naturevo’s motto underscores the importance of resilience, and also serves as inspiration for their company name: “Evocation, Evolution and Revolution in Nature.”
Oportunamente, Enoiu dice que la compañía planea ceñirse a su visión, que incluye mostrar respeto por el medio ambiente y cuidar todo lo que es la vida.