Biostimulants in Focus: A Growing Opportunity in U.S.
Farmers approach the dichotomy of successful yield in the face of weather, pest and resistance challenges, and sustainable practice, using a range of tools. The emerging market for additional options, such as biostimulants, is experiencing gradual uptake, especially as traditional inputs reach maturity. The United States (U.S.) market shows significant growth potential, particularly in row crops.
Megan Bellinger, Research Manager at Kynetec says, “Corn and soybean growers who are already using biostimulants tend to be younger, have a college degree, and are more likely to practice integrated pest management than those planning to adopt biostimulants in the future. These early adopters associate biostimulants with improved crop growth, higher yields, and better plant health.”
In the U.S., biostimulant adoption varies significantly across crops. According to Kynetec’s global biostimulant market research, awareness of biostimulants among U.S. growers is still relatively low, with only 38% of corn growers and 28% of soybean growers aware of these products.
However, specialty crop growers, such as those in the almond sector, report higher awareness levels, with 56% of almond growers familiar with biostimulants. Almond growers tend to use biostimulants more frequently – an average of four times per year – but on fewer acres compared to corn or soybeans. These growers tend to be younger and hold a degree. However, they are more likely to use biostimulants on advice from consultants rather than doing proactive research.
“Adoption rates reflect these awareness levels, with under 10% of corn and soybean growers using biostimulants, compared to 32% of almond growers,” says Bellinger.“ Interestingly, around 10% of both corn and almond growers plan to adopt biostimulants in the next two years, signaling room for market growth, especially among row crops like corn, which have yet to see widespread adoption.”
U.S. New Entrants: Top Three Requirements
Bellinger highlights three key factors for potential entrants in the U.S. biostimulants market.
California Sets the Regulatory Standard
Companies looking to enter the biostimulant market must comply with California’s stringent standards. The recent passage of Senate Bill 1522 in California, which provides clear definitions, registration processes, and labelling requirements for biostimulants, is likely to shape regulations across other states.
Low Grower Awareness
Despite potential benefits, U.S. growers’ understanding of biostimulants is limited. Targeted marketing, for niche audiences especially outside traditional advertising, may be necessary. Educating growers on how biostimulants work will also help engage growers.
Certification for Trust
The Fertilizer Institute’s certification program ensures that biostimulants meet efficacy, composition, and safety standards. Embracing this certification could help build trust among retailers and growers.
What’s Next: Outlook in the U.S.
The U.S. biostimulants market is poised for potential growth, particularly in row crops like corn and soybeans, where adoption has been slow but holds significant potential. – owing to the acreage involved. Biostimulants offer solutions to help growers improve yields and manage costs, making them a compelling option as regulatory pressure increases and conventional crop protection products face restrictions. The ability to communicate the economic benefits of biostimulants, alongside their agronomic value, will be crucial to driving future adoption.
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