Arysta Makes Distribution Deal With Asahi Chemicals
2 November 2010 Arysta LifeScience Corp. signed an agreement with Nara, Japan-based Asahi Chemicals to distribute and market nitrophenol-based plant growth regulator Atonik in Central Europe, Western Europe, Russia, Ukraine, Africa and the Middle East.
Atonik is a residue-free plant stimulant based on synthetic nitrophenols (naturally occurring compounds in all plants). Plants treated with Atonik show better growth and generative development, biomass accumulation, and higher efficiency of photosynthetic apparatus, water status and membrane integrity, according to Arysta. Atonik reduces the negative impact of stress providing a better tolerance to unfavorable crop growth conditions, the company says, and in the field, Atonik increases yield and the yield quality of arable crops, fruits, greenhouse and field vegetables.
The product is widely commercialized in Europe on various annual and perennial crops including oilseed rape, potato, sugar beet, sunflower, cereals, maize, fruit trees, berries, cucurbits and solanaceous vegetables.
Since 1991 Nichimen Corp. ancestor of Arysta LifeScience has developed successful sales of Atonik in Poland, Slovakia, Czech Republic, Hungary, Bulgaria and Spain. In addition, Arysta LifeScience and Asahi Chemicals in February 2009 introduced the Atonik three nitrophenol compounds to the EU Annex I (Directive 2009/11/EC), and now we are working together on Post Inclusion Maintenance in these countries.
“Arysta LifeScience and Asahi have enjoyed a longstanding and mutually beneficial partnership. I am delighted that our strengthened cooperation through this agreement will secure our leadership position in this market segment which is key to Arysta LifeScience’s focus crop strategy”– Kevin Smith, President and CEO Arysta LifeScience EAM, said in a press release.
Get The Newsletter Today!
