Bayer Creates COO Position
28 September 2010 Bayer CropScience will establish a chief operating officer to further develop customer-based solutions in its regional Crop Protection and BioScience operations. Effective Nov. 1, Lykele van der Broek, who is currently Head of the Animal Health Division at Bayer Health Care, will take over the new COO function. Additionally, the Bayer Subgroup will bring its strategy and business management functions together into the newly-named Strategy & Business Management division to be headed by Rüdiger Scheitza, who is currently in charge of Portfolio Management.
“The establishment of this Chief Operating Officer function enables us to drive forward the closer cooperation of our crop protection and seeds & traits operations on a regional level for the benefit of our customers”, Bayer CropScience CEO designate Sandra E. Peterson said in a press release. “This organizational setup will help us to sharpen our focus on providing innovative solutions for our world-wide customers and speed up the execution of our business strategy”, underscores Peterson, who will become Chair of the Board of Management on Oct. 1.
From Nov. 1, the four existing Crop Protection regions North America, Latin America, Asia Pacific and Europe & Tamecis (Turkey, Africa, Middle East and Commonwealth of Independent States) as well as the BioScience business unit will report to the newly-appointed Chief Operating Officer Lykele van der Broek. Van der Broek, who will report to Peterson in her future Chief Executive Officer role, will also be responsible for Marketing at Bayer CropScience.
At the same time, the company will bring its Strategic Planning and Mergers & Acquisitions functions together into one central unit, namely Strategy & Business Management, to be led by Dr. Rüdiger Scheitza, who is currently in charge of Portfolio Management.
“With this organizational change, we group our key strategy functions and business execution in two powerful units which has global scope and far-reaching responsibility”, says Peterson. “This alignment forms the management basis for further developing Bayer CropScience going forward. It allows us to focus on pursuing our options to grow internally and externally e.g. through specific acquisitions, alliances, license agreements and partnerships.”
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