Bayer CropScience Launches Credenz Soybeans
19 June 2014 
Bayer CropScience on Thursday announced the launch of Credenz, the company’s first global soybean seed brand, commercially available in U.S. markets this month.
The new brand will be available to growers in the South (Arkansas, Louisiana, Tennessee, Mississippi, North Carolina) and Midwest (Southern Iowa, Illinois, Missouri) this month as they start looking ahead to their 2015 growing season.
According to Bayer, Credenz offers soybean growers:
- A wide range of varieties and traits including LibertyLink, as well as glyphosate-tolerant traits, in 27 high-performing varieties developed for Maturity Groups 2-7.
- A customized, flexible platform developed to meet a range of individual production preferences, including location, soil type, disease resistance and weed management features.
- Versatile disease tolerance to stem canker, frogeye and sudden death syndrome to protect plants and help them thrive and deliver competitive yield performance.
- Advancements in pest management, like multiple herbicide traits and nematode control.
“The Credenz launch brings much-needed innovation to the U.S. soybean market, where production is expected to increase over the next five years,” said Diego Angelo, director, US soybean operations, Bayer CropScience. “In this rapidly evolving market, it is more important than ever to ensure growers have access to beans with unique traits tailored to address individual production needs. To meet these needs, we have invested in Credenz breeding stations in the U.S. and around the world to provide timely, custom-made solutions to meet the region-specific challenges faced by U.S. growers.”
HBK Seed, a brand from Hornbeck Seed Company which Bayer CropScience acquired in 2011, will now carry the Credenz brand name.
Bayer CropScience will expand the Credenz platform over the coming years by introducing multiple new trait technologies, working collaboratively with industry partners to deliver increasingly innovative tools for soybean growers.
“Soybeans represent a strategic crop for Bayer CropScience and our focus on building a fully integrated soybean portfolio of offerings will allow us to provide growers with complete solutions of seed, seed treatment, traits and crop protection solutions,” said Allen Gent, U.S. soybean product manager, Bayer CropScience. Bayer’s seed treatments range from the market-leading Poncho/Votivo to its newest addition – ILeVO. When registered by the U.S. Environmental Protection Agency (EPA), ILeVO will be the first product to provide breakthrough protection for soybean seedlings against the fungus that causes Sudden Death Syndrome (SDS).
Credenz will be available for the 2015 growing season in the United States. Bayer CropScience anticipates availability in most U.S. markets beginning in 2015 for the 2016 growing season.
Get The Newsletter Today!
