ADAMA Product Update: New Cereal Fungicides, Multiple MoA Herbicides Highlight Portfolio Development

By ADAMA Ltd.|25 April 2024

During the first quarter of 2024 ADAMA continued to register and launch multiple new products in markets across the globe, adding on to its differentiated product portfolio. New Product Introductions (NPI) percentage out of the full year sales of 2023 reached 22%, referring to products launched over the past 5 years. Differentiated products include products that are based on recently off-patented active ingredients (AI’s) that have been classified as high commercial potential – “Core Leap” AI’s, and products that are based on unique proprietary formulation mastery, products with more than one mode of action, and biologicals.

Select launches of differentiated products during the first quarter of 2024 include:

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  • Launch of Prothioconazole based products, part of ADAMA’s comprehensive portfolio of innovative solutions for cereal fungicides, including:
    • Soratel, Forapro, Maganic in Serbia, powered by ADAMA’s proprietary Asorbital Formulation Technology
    • Maxentis in Serbia and Canada, a dual mode broad spectrum fungicide
  • Launch in Canada of triple mixtures MCPA & Fluroxypyr based herbicides, Outshine All In, ‎Forcefighter All In with dual mode of action and Esteem All In, focusing on ‎broadleaf weeds for use in cereals.‎
  • Launch of Sonavio in Italy, a unique PPO herbicide (inhibiting the enzyme protoporphyrinogen oxidase) for use in additional vegetables based on proprietary active ingredient Bifenox.
  • Launch of Goltix 700 SC, a unique Metamitron based product, in the US states of Nebraska and Colorado, having received a FIFRA ‎Section 18, emergency exemption during 2024 from the US Environmental Protection ‎Agency following the pressing need for a herbicide solution for Sugar Beet to control ‎glyphosate-tolerant Palmer amaranth (Amaranthus palmeri). ‎

Selected registrations of differentiated products during the first quarter of 2024 include:

  • Registration of Prothioconazole based products, part of ADAMA’s comprehensive portfolio of innovative solutions for cereal fungicides in Europe, including:
    • Avastel in Malta, Turkey and Lithuania, powered by ADAMA’s proprietary Asorbital Formulation Technology
    • Forapro in France, powered by ADAMA’s proprietary Asorbital Formulation Technology
    • Soratel in Czech Republic and Greece, powered by ADAMA’s proprietary Asorbital Formulation Technology
    • Maganic in Poland and Latvia, powered by ADAMA’s proprietary Asorbital Formulation Technology
    • Maxentis in UK, France, Northen Ireland and Morocco, a dual mode broad spectrum fungicide
  • Registration of Chrome in UK a triple mode-of-action herbicide for use in winter cereal crops
  • Registration of Highcard in Italy, a dual mode-of-action herbicide for use with the with the RiceTec Max-Ace Rice Cropping Solution

For ADAMA’s financial highlights from 1st quarter 2024, click here.

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ADAMA Ltd. is one of the world's leading crop protection companies. We strive to Create Simplicity in Agriculture – offering farmers effective products and services that simplify their lives and help them grow. With one of the most comprehensive and diversified portfolios of differentiated, quality products, our more than 7,000-strong team reaches farmers in over 100 countries, providing them with solutions to control weeds, insects and disease, and improve their yields. See all author stories here.

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