How Will Precision Application Affect Your Operation?

It happens in every generation. With each passing year, we see new technologies make lives easier (usually) for those coming up behind us. For crop inputs, that often means less product is being used. It seems just about every initiative out there works directly to decrease the amount traditional products used on crops. Even items that aren’t expressly designed to decrease chemical use can often have an impact. Scientific innovation, precision agriculture, regulatory pressure, integrated pest management, consumer sentiment — they all push for limited use of traditional chemicals.

Exploring the Future

AgriBusiness Global™, along with sister organization, PrecisionAg Global and our parent company Meister Media Worldwide, continues to explore how precision application will influence the industry. We recently completed our Precision Application Asia event. Held in Bangkok, Thailand, the event focused on how precision agriculture is affecting the application of seed, fertilizers, water, and crop protection products. We looked at how data is driving new application methods, including drones, variable-rate application, AI-powered spot application, and new formulations of crop inputs.


Savvy, progressive manufacturing and distribution executives should be discussing how these trends will be affecting their operations in the coming years. It’s my belief, those who adapt will not only survive but thrive. Those who continue to think the way business has always been done is good enough will end up struggling.

How will precision application affect your company?

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Turn to the pages of AgriBusiness Global or visit our website over the next few weeks to learn more about what happened at Precision Application Asia and what the future of the crop inputs industry could look like.

Glyphosate Poll Update

Update on last week’s unscientific poll question on the future of glyphosate. At the time of this writing, we received 135 responses. The results suggest we’re not all in agreement about the fate of glyphosate will be. Just over half (56%) think glyphosate will be gone within 5-10 years. The next highest response receiving 33% of the vote indicates that glyphosate will face regional bans, but most countries will continue to allow its use. The final two options: the furor will die down and glyphosate will always be an option, and that glyphosate will ultimately be banned, but not for decades received 7% and 5% of the responses, respectively.