Nufarm Boosts Investment in Nuseed
28 October 2013 
Nufarm’s seed business, Nuseed, opened a $7 million innovation center in Australia, in a move to step up its breeding programs.
Nufarm Managing Director Doug Rathbone said the Nuseed business, based in Horsham in the southeastern state of Victoria, has established leading positions in its core focus crops of canola, sorghum and sunflower and is a key growth opportunity.
“The Horsham innovation center will help support our product development and breeding programs, ensuring we have a strong pipeline of elite hybrid seeds that improve yields and deliver significant downstream value,” Rathbone said. “We have a strong commitment to working with local growers on these programs so that they are the first to get access to these products.”
The center brings together Nuseed Australia’ s business services, logistics, sales and marketing and research and breeding activities and will be a global center for Nuseed’ s canola breeding programs, the company said.
Nuseed is Australia’s leading canola seed company and has global operations in sorghum and sunflower. The company conducts breeding research in 10 countries and markets products in some 30 countries.
Nuseed general manager, Brent Zacharias, said Nuseed is investing in health-boosting crop varieties such as Monola, a canola oil “developed to have twice the fry stability of standard canola,” and BMR sorghum, a forage sorghum “that significantly improves energy conversion, leading to productivity improvements in livestock.”
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