MachineryTrak Offers Extensive Insight into Ag Machinery Registrations, Dealer Network Coverage Analysis

By Kynetec|27 July 2023

MachineryTrak from Kynetec combines grower survey data on standardized machinery registrations, detailed dealer coverage analysis, and insight into changing agronomic practices to support agricultural machinery manufacturers and dealers with their go-to-market planning and analysis.

This unique mix of farm, market and dealer data provides an outstanding opportunity for brands to create strategy based on insight and trends, amalgamating registration data with evolving agronomic practices and the subsequent impact on sales.

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MachineryTrak interactive online dashboards offer an extensive source of farmer-driven data – suitable for use by machinery brands, R&D and marketing teams, or sales leaders.

Subscribers to MachineryTrak dashboards can access insights on:

  • Market size and shares: total machinery registrations by horsepower, model and brand
  • New vehicle registrations by country
  • Dealer coverage: competitive and network density at regional level by brand and dealer
  • Dealer locations and ownership
  • Tillage trends by farm size, crop and geography
  • Crop protection usage and spend
  • Changes in agronomic practices and farm size impact on machinery selection

Belén Valverde, Customer Insights Practice Leader at Kynetec, says: “MachineryTrak is a versatile interactive dashboard that enables subscribers to interrogate and view the data in many ways. By getting a handle on new machinery registrations, combined with agronomic trends and dealer network coverage, MachineryTrak is a powerful online dashboard designed to give brands tangible strategic advantage – particularly in the age of digital farming’s influence on machinery and agronomic practice.”

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MachineryTrak is initially available for these markets:

  • Italy
  • Poland
  • France
  • Turkey

Belén explains: “MachineryTrak supplies insights on these initial markets as Poland has demonstrated significant machinery registration growth, France’s unique structure of smaller farms operating as cooperatives, Turkey continues to be an agriculturally focused economy and Italy is an agriculturally diverse nation, reflected in machinery requirements. We will continue to expand our market coverage into other strategically significant markets for our clients.”

Kynetec is the global leader in agricultural and animal health data, analytics and insights. Backed by a team of insights specialists, interviewers, data analysts, marketing scientists and data visualization experts, our number one priority is to ensure that we deliver the highest-quality insight and foresight at the right time to enable our clients to confidently make the best decisions for their business. Across the globe, our employees are located across 30 major agriculture and animal health countries. Our coverage extends to major and niche sectors of our industry, where we regularly undertake research projects in more than 80 countries. See all author stories here.

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