Schrimpf is the Group Editor for the CropLife Media Group at Meister Media Worldwide, with full editorial responsibility for CropLife, CropLife IRON, Cotton Grower and PrecisionAg Special Reports.
From the earliest days of competitive selling, the concept of rewarding customer loyalty has been a page, if not a full chapter, in the capitalist playbook.
A growing world population and public and regulatory pressure on agriculture for continuous improvement will make biopesticide programs increasingly saleable for retailers.
