Rovensa Group Prepares for the Biological Onslaught
7 July 2023 
It’s rare a single entity is prepared to manage an industry sea change. That’s one reason the Rovensa Group’s biosolutions business unit, Rovensa Next, is made up 10 enterprises comprising 30 R&D labs and 84 partnerships with a variety of ag-focused research centers and universities.
Agribusiness Global DIRECT spoke with Eric van Innis, Chief Executive Officer for the Rovensa Group, who has more than 30 years in the industry. van Innis who explained the company’s philosophy behind this new business unit.
It’s no surprise biological solutions are creating enormous opportunities for crop input providers. Innovation and technology are necessary to address global food demand. Even as concerns over food security grow, there is a increased need for sustainable agriculture practices to meet the growing population’s food requirements. To tackle this challenge, the agribusiness industry needs to adopt innovative solutions.
Rovensa’s biosolutions unit was created to thrive in that the burgeoning biologicals sector. van Innis points to the advancements in precision agriculture, biotechnology, and digitalization have the potential to increase productivity and efficiency. For instance, precision agriculture techniques such as satellite imagery and drones can help farmers optimize their use of resources like water and fertilizers. Biotechnology can also play a crucial role in developing genetically modified crops that are resistant to pests and diseases.
While the goals are clear, the path to getting there requires cooperation. Stakeholders from different sectors, including academia, government, and private companies, must work together to find innovative solutions, van Innis says, emphasizing the need for continuous learning and skill development to keep up with the rapidly evolving industry.
The challenges the industry faces include climate change, water scarcity, and changing consumer preferences. Every challenge, though, can be turned into opportunities by embracing sustainable practices and diversifying product offerings.
In conclusion, van Innis says the agribusiness industry will meet the growing food demand by adopting biological solutions while highlighting the role of precision agriculture, biotechnology, and digitalization in increasing productivity and efficiency. The article also emphasizes the importance of collaboration and knowledge sharing among stakeholders.
Read the full article at AgriBusiness Global DIRECT.
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