NEW BioLogika Dashboards Offer Unique Insight Into Farmer-Driven Data Around Biopesticide Use

By Kynetec|6 July 2023

BioLogika is a secure, online dashboard offering users unique insight into the rapidly scaling global biopesticide market.

Globally, growers and farmers are utilizing a toolbox of integrated agronomic solutions, such as biopesticides, in conjunction with conventional crop protection products. Intent on capturing insight into this progressive market for the first time, Kynetec utilized wider FarmTrak data from 100,000 farmers across the U.S., Brazil and selected EU countries. The data, when combined with Kynetec’s world renowned sector expertise, has resulted in the creation of the BioLogika dashboard.

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BioLogika easy-to-use dashboards show precise biopesticide on-farm market data including:

  • Market size: location, crop type, market value vs. conventional.
  • Market potential: rate of conventional product cannibalization by biopesticides, market potential size.
  • Grower adoption: farm size, crop, area treated spend, use type.
  • Product adoption: market scope for product launches.

Justyna Strug, Senior Director Global FarmTrak Strategy at Kynetec, comments “BioLogika offers subscribers new, previously unavailable data-driven insights. The dashboards are intuitive to use, enabling the data to be interrogated with ease, speed, and flexibility. They provide a rich source of insight for any crop protection or bioag brands, or marketing, R&D or strategy teams wishing to make strategic decisions at a transitional time in agriculture.”

Useful insight into both horticultural and combinable crops, including:

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  • Wheat
  • Maize/Corn
  • Barley
  • OSR/Canola
  • Fruit
  • Potatoes
  • Soybean
  • Rice
  • Vegetables

Phase 1 markets available:

  • France
  • Germany
  • Hungary
  • Poland
  • Romania
  • U.S.
  • Brazil

“BioLogika phase one launch provides comprehensive insight into biopesticide use across seven countries and all major crops – with the intention to expand into more markets in the future,” Strug says.

Kynetec is the global leader in agricultural and animal health data, analytics and insights. Backed by a team of insights specialists, interviewers, data analysts, marketing scientists and data visualization experts, our number one priority is to ensure that we deliver the highest-quality insight and foresight at the right time to enable our clients to confidently make the best decisions for their business. Across the globe, our employees are located across 30 major agriculture and animal health countries. Our coverage extends to major and niche sectors of our industry, where we regularly undertake research projects in more than 80 countries. See all author stories here.

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