2011 Ambassadors of Respect: Middle East/Africa Region
7 June 2011 Merhav Agro Ltd.
Israel
Avi Baruch, [email protected]
Highly diversified climate and soil conditions and sophisticated agricultural research and development activities set Israel apart from other countries in the Middle East and provide a focused mission for Operations Manager Avi Baruch and his staff at Merhav Agro Ltd.
Established in 1950, Merhav Agro is one of Israel’s leading suppliers of crop protection products, plant growth regulators and seeds. The company services distributors, grower associations, private growers and research institutes and is devoted to developing markets and applications for new and existing products with a view toward the future needs of Israeli agriculture.
A focus on safe and responsible agriculture is imperative. The company is closely involved in product development and testing.
“We have the largest team of agronomists in the country,” says Baruch. “Our people are out in the fields all the time promoting herbicides, insecticides and fungicides that are less harmful to the environment.”
To keep the facility safe and make sure products do not get into the wrong hands, a security camera is on at all times and officers are present nights, weekends and holidays when the warehouse is closed. Employees are trained in safety procedures as well as mixing, loading and application services. The company conducts regular emergency response drills to prevent confusion in the event of an accident.
“We strive to maintain our goal of bringing not only the best products but also the best methods and teaching to the broad agricultural community in Israel,” Baruch says.
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