In Granular’s Deal with Planet, Satellite Images Deliver Peace of Mind


If only software from precision agriculture companies was more like Facebook or Google, no one in North America would be talking about how reluctant farmers are to use it.


Sid Gorham, chief executive and co-founder of Granular, explains how regular use of consumer sites like these has raised the bar for business software companies – including his own.

“People know what great software looks like, so they expect the same for something they’re paying for in their business.” It’s why DowDuPont’s Granular focuses so heavily on making its products easier to use, and also why it signed a deal earlier this month with aerospace and data analytics company Planet.


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