Beijing Multigrass: Mixing Opportunity With Challenges

What is the biggest challenge for your business in this macroeconomic environment?

With the continually expanding global financial crisis, the agrochemical market will face great challenges in 2009. Owing to the lack of consumption confidence and the instability of international oil prices, the overall demand of the international agrochemical market will decrease, and it will be even worse for the investment of organic agriculture. However, new opportunities appear with challenges. Beijing Multigrass will strengthen the developing strategy of high-quality global service, promote the innovation of research and development, and innovate its marketing philosophy. The company will insist on the sales tactic of combining service marketing, brand marketing and chain marketing, and we will meet all market changes by remaining unchanged.

How are you changing your operations to better serve your clients in these tough times?

Relying on traditional Chinese herbal medicine theories and utilizing the most advanced plant-extract equipment from Germany, Beijing Multigrass will continue to produce the leading herb-source insecticides and fungicides to serve global organic agriculture.

How optimistic are you about the economic health of the agrochemical industry for 2009?

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Agriculture is a strategic industry and a basic industry for human beings as well. Opportunities go with challenges. The staff of Beijing Multigrass still has confidence and high expectations for markets in 2009. We are willing to overcome difficulties with all the friends in this industry.