Cotton Inc., Guess Collaborate On Hurricane Relief
5 November 2007 Called “From Blue To Green,” the denim drive is a call to action asking US families to donate old denim which will be converted into UltraTouch natural cotton fiber insulation.
G by GUESS will have denim drop-off locations in all 33 stores nationwide from Nov. 2 through Nov. 19. Once the denim is collected and converted into natural cotton fiber insulation, it will be contributed to help aid in the rebuilding of houses in the Gulf Coast region that were damaged by hurricanes.
G by GUESS will provide an incentive to help meet the goal of 5,000 pieces of donated denim: a 20% retail discount for all customers contributing a piece of old denim. The discount can be used towards the purchase of new jeans.
Allan Company (www.allancompany.com) will bale the denim; JBM Fibers (www.jbmfibers.com) will process the denim to its original state, cotton; and Bonded Logic, Inc. (www.bondedlogic.com), a leader in natural fiber insulation, will convert the denim into UltraTouch Natural Cotton Fiber Insulation.
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