Editor’s note: The following market update has been provided by Dr. Bob Fairclough, Director & Team Leader – AgriGlobe®, Kleffmann Group. Dr. Fairclough is scheduled to speak at the upcoming Trade Summit in Phoenix, AZ, where he will expand upon this information. He also provided preliminary estimates for the 2017 crop protection market in January with his article “Global Crop Protection Product Supply, Demand, and Use Trends — A Positive Outlook.”
We are pleased to announce that as planned the update to AgriGlobe® with 2017 Crop Protection data occurred this last week. The seed section will be updated with 2017 research over the next few days.
AgriGlobe® first released our preliminary 2017 Crop Protection market estimates in January 2018. Our estimate at that time was for a growth in the market of 1.8% as compared to 2016. In the last few weeks the research has been completed such that the 2017 market for Crop Protection products globally is now finalized at a growth of 1.9% over 2016; very close to our January estimate. In an environment where overall global market growth is used as a benchmark against company performance; consistency of estimates is vital and highlights once again the importance of primary robust market research data in any BI system.
AgriGlobe® will continue to prepare for the new software launch for August which will integrate AgriGlobe® data into the wider Kleffmann4you platform. Aside from a more robust system that will offer faster access to the research data, the new software will feature more functionality and more data, including detailed splits on the next “largest” F&V crops of citrus and stone fruit.