Rotam Launches European Arm, Adds UK Leadership
19 May 2008 Rotam Europe Ltd., the new UK and European business group of global agrochemical company Rotam, was officially launched at The Farmers Club in London, according to a company release.
Rotam, a Canadian-owned company with operations in 54 countries and an annual turnover of over US $750 million, has a wide range of crop protection products for all-around, cost-effective solutions for farmers and distribution partners which includes R&D and technical support. The addition of Rotam Europe Ltd., which will develop Rotam’s portfolio in the UK and Northern Europe, is based in Lincolnshire, UK, and headed up by the newly appointed Graham Dickinson.
Speaking at the launch, Dickinson said that the company provided its own integrated agrochemical product manufacturing, independent product registration, R&D, and technical support for the crop protection industry on a worldwide basis. “Rotam is a new name in both Europe and the UK, but a business that is very strong and well established in other parts of the world,” he said.
“Our aim is to develop our products in the European crop protection market, and with key distribution partners, optimize business opportunities by offering a complete package of products for growers.”
Dickinson noted that Rotam already achieved registration in the UK for its sulfonylurea product Deft (metsulfuron-methyl), a contact and residual herbicide for spring weed control in cereals, which will be commercially available in spring 2009. The company is currently working to enable sequencing and mixing with other sulfonylureas, Dickinson said.
Other new products and formulations in development are include products based on metsulfuron-methyl + thifensulfuron-methyl, the triazole fungicide tebuconazole, the insecticide abamectin, and nicosulfuron, a sulfonylurea herbicide for maize.
“All these are in the registration process in the UK and Europe and will form the basis of our UK and Northern European portfolio of products for spring ’09,” said Dickinson. He added that Europe was the last piece of the jigsaw in terms of the company’s global development.
Prior to joining Rotam, Dickinson was General Manager for Nufarm UK, where he spent the final six months as the company’s Head of Strategy and Business Development for the former CIS countries.
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