South Asia’s Newest Player
18 December 2008 Opex Holdings (PVT.) Ltd. of Sri Lanka hosted a conference titled “Innovative Products for Greater Value” in conjunction with US-based Helena Chemical Co. to introduce Helena’s adjuvants and proprietary range of products to the South Asian market last September in Mumbai, India.
Present from Helena were Charles Adams, vice president of marketing, and Allen Underwood, director of global business development and international marketing. Also on hand were Hideo Tamura, senior manager, sales and marketing of Marubeni Specialty Chemicals and Onesh Subasinghe, managing director of Opex Holdings. All four shared their experiences and knowledge with the conference participants.
The conference, as well as meetings before and afterwards, was attended by a number of medium- and large-scale agrochemical and fertilizer companies from all over India and South Asia.
New Possibilities
The conference began with an overview highlighting the relationship between Opex and Helena, as well as the goal of the conference and expectations and strategies in positioning Helena’s products in the South Asian market.
The company presentation on Helena, its background, and its US and global experience was explained by Adams. Underwood detailed the proprietary range of Helena products and how they can be valuable assets to South Asian growers. He explained the adjuvants that Helena markets and the myriad of features, advantages, and benefits afforded when growers properly use adjuvants with crop inputs. He also spoke on Helena’s range of value-added agrochemicals and the possibility of introducing advanced formulations of generic or branded active ingredients for the South Asian market.
Underwood then went on to explain Helena’s range of bio-stimulant and nutritional products, which are proven successes on the six largest global crops. He further highlighted the importance of identifying limiting factors in crop production and of selecting the products, application methods, and equipment to help farmers in South Asia maximize the value of their operations.
Live demonstrations were then conducted, and participants were amazed by the ability of adjuvants to quickly wet, spread, stick, penetrate, and translocate on the plant surfaces. The most obvious visual effect was the influence of selected adjuvants in increasing the coverage of foliage by the same or lesser volumes of spray water.
Overall, the participants agreed it was a fruitful exchange of ideas and dicussions that were of mutual benefit. The theme, “Innovative Products for Greater Value,” was evident thoughout the conference, and participants were excited about the benefit of their coustmers.
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