Timac Agro USA Acquires Rainbow Plant Food
20 December 2021 Timac Agro USA, a global specialist in innovation for high-efficiency plant nutrition, has completed the acquisition of Rainbow Plant Food, based in Americus, GA, from Nutrien Ltd.
This strategic acquisition will allow Timac Agro USA to locally manufacture its most renowned patented granular technologies to serve American growers in their quest for productivity and profitability. Rainbow Fertilizers will continue to offer the Super Rainbow, Rainbow and International Rainbow grades and operate as an independent brand within the Timac Agro USA portfolio.
“Rainbow is iconic and tied to the land, as the hometown brand of the family farmer. This brand recognition is invaluable and the ability to maintain and continue its legacy is critical for our future endeavors,” said Alex Goullier, Chief Executive Officer, Timac Agro USA. “Keeping the Rainbow brand consistent will allow our relationship with dealers and farmers to grow even more due to Rainbow’s historical footprint in the Cotton Belt and the Southeast. Timac Agro USA has been largely successful in this geographical area as well, because of the work of our Agronomic Technical Consultants on the farm, partnering with growers and retailers at the local level, to help ensure productivity and success.”
Rainbow is an important piece of Timac Agro USA’s growth strategy. “Besides adding the Rainbow brands to our portfolio, this addition will allow us to manufacture some of our most innovative granular technologies, such as NutriRhize and, in the future, Sulfammo, here in the United States,” said Goullier. “Rainbow will become the first Timac Agro granulation unit in the country, among 14 other NPK granulation manufacturing facilities we have around the world.”
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