New Farmer-Driven Insights Into Global Regenerative Practices Available via RegenTrak Dashboards

By Kynetec|20 July 2023

RegenTrak online dashboards are an extensive source of farmer-driven data on regenerative practices — suitable for use by teams involved in sustainability, marketing, and regenerative agriculture initiatives.

RegenTrak’s powerful, interactive dashboards detail:

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  • Regenerative agriculture: cover cropping, fertilizer use, tillage methods and irrigation.
  • Cover cropping: in-depth farmer data on cover crops, crop protection and fertilizer use.
  • Carbon programs: enrollment size, impact on grower spend.

Regenerative agriculture is entering a golden age with both succession farmers and new entrants embracing a more circular approach to land management, utilizing the best of conventional practices to achieve yield as well as reverting to more traditional methods where herbicide and fungicide resistance, soil health and biodiversity can be improved.

But how can brands measure the impact and opportunity of this shift? Kynetec’s RegenTrak online dashboards take data based on FarmTrak panels, all sharing in-depth detail on their regenerative practices, presenting content to subscribers in visually appealing, easy-to-use, online dashboards.

“RegenTrak provides farmer-driven insights on regenerative agricultural practices, at this transitional time in agriculture,” says Jordan Le Roux, Senior Director of Sustainability at Kynetec. “To add further value to RegenTrak, the dashboards also provide subscribers with a RegenScore index, a unique and at-a-glance score of local regenerative performance.”

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Initial market coverage for RegenTrak includes:

  • Argentina
  • Brazil
  • France
  • Italy
  • Spain
  • US
  • UK

RegenTrak allows subscribers to:

  • Monitor regenerative agriculture practice adoption trends
  • Identify target customer profiles
  • Identify where to target carbon programs
  • Plan cover crop product strategy
  • Identify drivers of sustainable program adoption
  • Access RegenScore to understand local regenerative performance
  • Understand regenerative agriculture impact on product usage

To find out more and request a demo, visit www.kynetec.com/regentrak.

Kynetec is the global leader in agricultural and animal health data, analytics and insights. Backed by a team of insights specialists, interviewers, data analysts, marketing scientists and data visualization experts, our number one priority is to ensure that we deliver the highest-quality insight and foresight at the right time to enable our clients to confidently make the best decisions for their business. Across the globe, our employees are located across 30 major agriculture and animal health countries. Our coverage extends to major and niche sectors of our industry, where we regularly undertake research projects in more than 80 countries. See all author stories here.

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