ADAMA Receives Registration for First Off-Patent, Self-Produced Saflufenacil-Based Product in Australia

By ADAMA Ltd.|21 June 2023

ADAMA Ltd., a leading global crop protection company, has announced the registration of Sierra, its self-produced Saflufenacil-based herbicide formulation, the first off-patent product based on this active ingredient, in Australia.

Sierra, powered by ADAMA’s unique formulation technology platform, provides farmers with a critical resistance management tool for improved knockdown of annual grass and broadleaf weeds in various crop and non-crop situations, while maximizing efficiency and minimizing loss of valuable soil moisture. Sierra’s superior and consistent performance in comparison to existing solutions has been confirmed by more than 100 trials conducted across different conditions.

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“This significant milestone is the first global registration of Saflufenacil, one of the active ingredients in our ’Core Leap’ strategy,” said Walter Costa, VP Marketing and Product Strategy at ADAMA. “The registration in Australia of this important molecule demonstrates our dedication to delivering innovative solutions that meet farmers’ needs and ADAMA’s agility to bring that strategy to life. We are excited to bring this patented, high-performance product to the market. It is part of our commitment to offer a complete range of crop protection solutions to cereals and pulse growers around the globe.”

ADAMA expects further registration approvals for this product to be obtained in the upcoming years in Brazil, Canada, Argentina, South Africa and others.

About ADAMA’s Core Leap strategy

To increase the commercial potential and sustainability of ADAMA’s portfolio, the company identified 24 leading active ingredients coming off patent. These active ingredients form the building blocks of ADAMA’s innovation pipeline. ADAMA’s proprietary Formulation Technology Platforms further optimize the performance of these molecules, transforming them into more effective, sustainable, and user-friendly products.

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ADAMA Ltd. is one of the world's leading crop protection companies. We strive to Create Simplicity in Agriculture – offering farmers effective products and services that simplify their lives and help them grow. With one of the most comprehensive and diversified portfolios of differentiated, quality products, our more than 7,000-strong team reaches farmers in over 100 countries, providing them with solutions to control weeds, insects and disease, and improve their yields. See all author stories here.

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