Message at CPDA: Keep an Eye on These Trends and Drivers in Crop Protection
Editor’s Note: This article is adapted from a presentation the author made at the 2022 Council of Producers and Distributors of Agrotechnology (CPDA) Adjuvants, Inerts and Crop Protection Conference in Nashville, TN in May 2022.
Wayyy back in 2019, most of us likely thought we’d seen enough volatility and change in the business of agriculture to last us a lifetime, writes AMVAC COO Bob Trogele at CropLife.
Ah, for the good old days!
The pandemic. Supply chain disruptions. Geopolitical disruption. War in Europe. Shortages of raw materials. Consumer activism. The list goes on and on.
And of course, all of this is on top of trends in global agriculture that predate 2020: Consolidation on all levels. Pest resistance issues. Increasing regulation. The continuing march to precision agriculture, which in turn is driving an awareness of the importance of soil health and with it a demand for green solutions.
Of course, every generation feels as though it’s living in unique times. Agriculture – including the crop protection industry – has survived before and will do so again. The golden question is how.
Anyone looking to survive – and indeed thrive – during this time of volatility and change in crop protection would do well to keep an eye on these trends.
Generic Evolution. The trend to generic crop protection products has, of course, been afoot for decades. From roughly 40% of the crop protection market around the turn of the century, off-patent products now stand at a commanding 70%+, according to AgbioInvestor (see Figure 1).
Figure 1.
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