Arysta Launches Wheat Herbicide in Argentina
17 June 2013 
Japan’s Arysta LifeScience and its distributor Insuagro announced the launch of the Everest 70 WDG herbicide in the Argentine market.
Everest 70 WDG is a selective and systemic wheat herbicide that controls grasses and some broadleaf species by inhibiting the synthesis of essential amino acids and proteins in the leaf of the plant. An important benefit of Everest 70 WDG is its residual effect on the soil, which can reach up to 21 days after application, depending on the climatic conditions and the type of soil, thus ensuring control of successive germination layers.
“This high-efficiency product has been extensively tested in the field and it complements our other Arysta LifeScience products for this important crop in Argentina,” said Eduardo Maier, Arysta LifeScience technical director, Argentina.
“The agrochemical market in Argentina is growing, despite the difficulties faced by producers,” said Antonio Carlos Costa, director of marketing, Arysta LifeScience, Latin America. “Arysta LifeScience has been supporting this growth with technology and well-tested solutions, now including EVEREST.”
The agrochemical market for wheat in Argentina reached approximately $84 million in 2012 and is expected to grow by nearly 19% in 2013.
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